Growth Marketer

1 week ago

Brisbane, Queensland, Australia Jumbo Interactive Limited Full time
ASX-300 Listed

  • Global Growth Technology Company
  • Hybrid Work Model With Flexible Work Hours

About Us

We're an innovative and dynamic technology company that has achieved remarkable growth over the past 25 years, starting from humble beginnings with a single computer to becoming a thriving $1 billion ASX-300 listed business.

What sets us apart is our unwavering focus on creating possibilities. We develop cutting-edge solutions that empower our lottery and not-for-profit partners to raise more funds for their vital causes. We believe in fostering an environment where our talented individuals can innovate, grow, and have fun.

Collaboration and support are at the heart of our work environment, ensuring that our team members thrive and enjoy their journey with us.


About The Role:


The role is heavily focused on customer lifecycle, and will be at the forefront of driving lifecycle marketing strategies and initiatives, and will be crucial in optimising customer engagement, retention, and conversion by identifying growth opportunities, executing data-driven experiments, and evolving our lifecycle marketing strategies.


You will be responsible for experimentation throughout lifecycle marketing campaigns, with the aim to uncover growth opportunities and validate hypotheses.

You will utilise customer insights to generate experiment ideas and work collaboratively with marketing, and the data teams to define goals and outcomes.

Collaborating with the digital marketing team, you will align lifecycle marketing strategies with broader marketing objectives and initiatives.

You will utilise customer segmentation techniques to deliver personalised and targeted messaging across channels and leverage Braze and other relevant tools to automate and streamline campaign execution.


A key aspect of the role is to work with data analysts to conduct in-depth analyses, uncover trends, and extract actionable insights.


On your first day, we'll expect you to have:

  • Proven work experience as a Growth Marketer or in a similar role focusing on lifecycle marketing.
  • Strong proficiency in executing experiments, A/B testing, and hypothesis testing.
  • Experience using the Braze platform or similar marketing automation tools.
  • Solid understanding of customer lifecycle journeys and segmentation strategies.
  • Proficiency in data analytics tools and platforms (e.g. Amplitude)
  • Excellent analytical and problemsolving skills, with the ability to derive actionable insights from data.
  • Strong written and verbal communication skills in English.
  • Collaborative mindset with the ability to work effectively in crossfunctional teams.
  • Strategic thinking and ability to evolve marketing strategies based on experiment outcomes and data insights.
  • Selfmotivated, detailoriented, and able to manage multiple projects simultaneously.

Why join the Jumbo team?
We pride ourselves on offering a wide variety of benefits to our Jumbonians.

In joining our team, you can expect:

  • A shortterm incentive program that rewards your contributions with an annual incentive payment, dependent on company performance,
  • Hybrid working model (3 days in the Brisbane H/O, 2 days WFH),
  • Commitment to Diversity, Equity and Inclusion across the employee career journey,
  • An Employee Assistance Program where you can access counselling and coaching sessions to improve your wellbeing,
  • Flexible working hours for great work life balance, (core hours are 10am2pm with flexibility on how you make up the rest each day),
  • Focus on talent management, including career and skills development with individual budgets for learning,
  • An onsite chef (Brisbane) who makes a fresh, gourmet lunch every day, straight from our commercial kitchen,
  • For 120 days of any 12 month period, work from almost anywhere in the world,


 Social activities
  • Lunchtime chess, corporate games, soccer, Friday gettogethers, The Joe Awards, quarterly team days, lunch provided daily, loads of events to celebrate DEI,
  • 14 weeks of paid parental leave, 4 weeks of paid partner leave,
  • Strong focus on internal promotion, lateral transfers, and secondments, both locally and internationally. (Temporarily or permanently relocate to any office)
Diversity, Equity, Inclusion and Belonging is at the heart of everything we do. All team members have an equal voice and opportunity to thrive.

We foster a safe environment where our unique perspectives are celebrated, valued, and truly included and we can bring our authentic selves to work.

**_We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant._

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