Growth Marketer

1 week ago

Brisbane, Queensland, Australia Jumbo Interactive Full time

About Us
We're a technology company that's grown over the last 25-years from a single-computer, to a $1billion ASX300 company.


Our mission is "to make lottery easy", and our vision is to be the leading global provider of digital lottery products and services.

We aim to create the possible - both through the solutions we develop to help our lottery and not-for-profit partners raise more funds, and through enabling our people to innovate, grow and have fun in a collaborative and supportive work environment.

Our roots are in Brisbane, Australia, but our orientation is global.

We have a 250+ strong multi-disciplinary community, working with over 10,000 clients and engaging with over 5 million players across Australia, the United Kingdom and North America.


What we are looking for:


As a Growth Marketer you know what data matters, and will use this data to inform your decisions around strategy, channel implementation, and optimisation efforts.

You are able to see the big picture and look holistically at how each channel fits into a larger strategy.


In addition to:

  • 12 years in a digital or technologyfocused marketing role
  • Solid project management skills: ability to lead and collaborate with crossfunctional partners, prioritise high impact activities and keep complex projects moving forward
  • Experience using customer engagement platform Braze, will be highly considered
  • Advanced knowledge of marketing funnels, remarketing and conversion/app install campaigns.
  • Technicaldetail oriented with strong analytical skills, and an adept ability to selflearn and use initiative to solve problems
  • Excellent stakeholder management and communication skills (written, verbal, memes, etc)
  • Fluent in an array of ancillary platforms useful to a digital and data champion (Braze, Amplitude, Segment)

What will you be doing?

The Growth Marketer will manage the marketing funnel as a whole, placing customers at top of mind and helping to define customers to help Jumbo's clients refine their target audience.

You'll be joining a Growth Marketing team that sits within a wider Growth function, so you'll have some pretty smart people to collaborate with.

We use market-leading tools and platforms, so you'll have some of the shiniest toys to play with.

And with trust and ownership embedded into our way of working, you'll also have the freedom and autonomy to shape your own opportunities and success.


The Growth Marketer will be responsible for identifying marketing channels, opportunities, and solutions that will effectively drive new customers to the relevant brand and increase revenue.

By conducting constant, iterative tests to make sure your ideas work, you will improve engagement and conversation metrics throughout the marketing funnel.


As part of your role, you will:

  • Understand deeply the lifecycle of customers as they relate to the client, and identify opportunities for growth and optimisation to drive revenue for the client
  • Run marketing campaigns and other growth initiatives endtoend: identify & define opportunities, shape solutions, design experiments, design campaign strategies, and drive execution of the campaign through to completion
  • Iteratively test and implement campaigns across various channels.
  • Identify initiatives to improve business processes and accelerate growth through analysis, as well as operational execution
  • Provide datadriven insights for key stakeholders and use them to develop future strategies to increase customer engagement
  • Work directly with clients to develop clear workflows that add value, reduce administration and increase conversions
  • Provide ongoing analysis of customer journey and communication touchpoints to develop and improve client relations and automation activities
  • Participate/demonstrate work to clients via presentation or verbally to articulate product features and can propose solutions
  • Work crossfunctionally with Product, Engineering, Data and Legal to establish growth strategies to support Jumbo's revenue goals.
  • Work with the team to develop growth marketing strategies that focus on key business metrics in Acquisition, Activation, Retention, Referral, and Revenue (AARRR)

Why join the Jumbo team?
We pride ourselves on offering a wide variety of benefits to our Jumbonians.

In joining our team, you can expect:

  • A shortterm incentive program that rewards your contributions with an annual bonus, dependent on company performance.
  • For 180 days of any 12 month period, Jumbonians can work from ANYWHERE in the world
  • Flexible working options including hours remote, inoffice or hybrid
  • Commitment to Diversity, Equity and Inclusion across the employee career journey
  • An Employee Assistance Program where you can access counselling and coaching sessions to improve your wellbeing
  • Mobility opportunities, including lateral transfers, secondments both local and international
  • Focus on talent management, including career

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