Marketing Manager

1 week ago

Sydney, New South Wales, Australia Abbott Laboratories Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.


Reporting to the _Marketing Director_, the
Marketing Team Lead (Marketing Manager) role will lead the development and implementation of the marketing strategy and the activation plans for the Pediatrics portfolio (Pediasure and EleCare).

You will be responsible to deliver growth, market share improvements and increase brand equity metrics.


This is a transformative role where you will need to act as a change agent and be the driving force behind positive change, spearheading initiatives to propel your team and business forward.

You will have the unique opportunity to shape the direction of our brand, challenge the status quo and inspire others to embrace change from strategic planning and process optimisation to team development.

This role is based at our head office in
Macquarie Park.

Responsibilities include (and not limited to):

  • Inspire, support and coach your team
  • Brand building and strategy
  • Analyse market, competition and consumer data to identify and prioritise opportunities
  • Translate strategy into a solid activation plan and 360 integrated marketing activities for both consumers and HCPs
  • Develop high quality creative and media briefs
  • Build a detailed picture of the market with both quantitative data and qualitative information
  • Working closely with the digital team, develop a digital communication strategy with clear KPIs and propose and test the use of emerging digital platforms in relation to evolving healthcare landscape and consumer needs
  • Impact and deliver financial objectives and business drivers, including setting investment priorities and budgeting

Who we're looking for:

  • Tertiary qualifications in Marketing, Business or related field
  • At least 7+ years of brand management experience in FMCG, Healthcare or Nutrition
  • Track record of success across the entire marketing mix including NPD, launches, 360 integrated brand communication campaigns with strong digital components, packaging, point of sale and leveraging category and consumer insights
  • Previous successful people management experience and a strong desire to invest time and play an active role in developing the team
  • A change agent, a visionary thinker with a strong drive and resilience to lead transformation
  • Excellent oral and written communication skills with strong presentation skills
  • Strong analytical skills, with strong logical thinking, able to translate data analysis into clear strategy
  • A high level of emotional intelligence, ability to collaborate effectively and build strong relationships with key stakeholders
  • Experience in both consumer marketing and HCP marketing will be highly regarded
  • A passion for nutrition and a desire to play a positive role in people's health

What we offer you

  • Free onsite parking
  • Onsite barista and gym
  • Discounted Shares program
  • Wellness Programs
  • Professional and Personal development opportunities
  • Being part of an organisation reputed to be a World's Top Employer recognised for our workplace culture that values healthy living, diversity and equal opportunity
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.


In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions for the respective country applicable.


We ask that recruiters respect our internal recruitment process and PSA panel by refraining from contacting us or forwarding unsolicited profiles.

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