Social Media

Exciting and integral position within the Corporate Affairs and Fundraising Team

• Use your passion, creativity and outcomesfocused approach for genuinely purposeful work
• Develop compelling content and drive social marketing initiatives

About QIMR Berghofer:

QIMR Berghofer is a statutory body under the Queensland Institute of Medical Research Act The mission of QIMR Berghofer is to promote better health through impactful medical research.

QIMR Berghofer has a vision to lead the way to significant innovation in health outcomes, nationally and globally.

We are committed to supporting ground-breaking research discoveries, achieving sustainability and achieving impact, maintaining an internationally recognised Medical Research Institute within the State of Queensland that is the primary focus of Medical Research within the State.

We cooperate with, and where possible assist the work of other medical research institutions within the State and globally.

QIMR Berghofer Values:

• Excellence
• Integrity
• Respect
• Collaboration
• Accountability

The Institute focuses its research within four key Programs:

• Cancer Research
• Infection & Inflammation
• Mental Health & Neuroscience
• Population Health

About the Corporate Affairs and Fundraising Team:

The Corporate Affairs and Fundraising (CAF) team is responsible for positioning, promoting and protecting QIMR Berghofer, as well as raising vital funding through philanthropic endeavours, corporate partnerships and community engagement to support the remarkable life-saving work of the Institute's researchers.

The CAF team is focused on delivering high quality media, marketing, government relations, community engagement, communications, events, fundraising and philanthropy activities, aligned to the Institute's strategic objectives.

Role Purpose / Responsibilities:

As the Social Media and Digital Marketing Specialist, you will be responsible for, but not limited to;

• Developing and delivering innovative social media content to promote the Institute's brand, raise community awareness of its achievements and celebrate the success of its people;
• Developing industryleading digital approaches to raising the brand profile, supporting fundraising objectives and events and assisting promotion of research activities;
• Proactively write, edit and update marketing and communications material for multiple platforms;
• In collaboration with the wider content delivery team, optimise and coordinate the scheduling of digital collateral including graphics, photos, videos and podcasts for distribution on the Institute's social media and digital platforms;
• Monitoring campaign performance and undertaking message testing to deliver best performance and value.

About you:

To be successful in this role, you will have:

• A passion for both written and visual storytelling, strong news judgement and an ability to work to tight deadlines;
• Tertiary qualifications in marketing, journalism, communications, media, or other relevant degree or equivalent experience;
• Excellent written and verbal communication skills with the ability to tailor content to a specific audience as well as experience in developing and implementing engagement and social media follower acquisition;
• Experience in video journalism is desirable;
• Advanced technical and strategic ability implementing successful sponsored social media campaigns;
• A high level of computer literacy and ability to use a range of computer software packages including content management systems, social media management and marketing systems, electronic direct mail services and analytical software;
• Extremely organised and detailoriented in a fastpaced environment;
• Demonstrated ability to work as part of a team and work with limited supervision.

Remuneration:
The salary range is $95,486 to $103,882 per annum plus superannuation and attractive salary packaging. This is a full-time, fixed term position for three years.

Closing Date: 9 January 2023

What we offer:

• Salary Packaging
• Bonus Superannuation
• Stateoftheart facilities
• Stimulating work setting focussed on cutting edge medical research
• Supportive/collaborative team environment
• Paid Parental Leave

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