Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia ZURU Full time

The creators of MONDAY Haircare are set to launch a new haircare brand exclusively with Walmart USA in June 2024 In just four years, MONDAY Haircare has expanded to 33 countries and is available in over 100 of the world's largest retailers.

The brand has earned 19 major beauty awards from publications such as Allure, Cosmopolitan, and Glamour, and it proudly holds the title of the most liked and followed haircare brand on TikTok with 400k followers


One of our newest brands, Being is a community-led haircare brand offering a range of moisture-rich products, including shampoo, conditioner, treatment, and styling products, designed to cater to all hair types.

Created to meet you exactly where you are, Being aims to finesse and de-stress your natural hair, rather than forcing it into something it's not.

Whether your hair is curly and coarse or fine and flat, we're here to guide you through a custom routine to unlock your best hair yet.


THE OPPORTUNITY


We are looking for a Marketing Manager to champion this new Haircare brand, managing best in class marketing strategy from ideation through to execution in order to drive business growth.


WHAT YOU'LL DO:

  • Own, plan and execute endtoend marketing campaigns that drive awareness and sales for Being
  • Lead execution of the endtoend campaigns, working with global, agencies and commercial
  • Manage brand marketing budgets from planning to execution, with a particular focus on ongoing optimisation of activity and spend. Responsible for ensuring profitable brand growth and deploying marketing resources in a way that achieves key financial targets.
  • Develop and manage relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, instore executions and event activations and targeted campaigns around retail promotion calendar
  • Manage the global consumer reviews program alongside the marketing lead set this up prior to launch to ensure there is a run of reviews to appear on retailer websites at launch
  • Work with design and content team on the development of brand launch assets
  • Work with copy team on development of brand communications frameworks and brand narratives
  • Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market
  • Develop and execute PR and influencers strategies (paid and organic) in each market, with the support of agency partners when required
  • Communication to relevant stakeholders on overspending/funds availability
  • Experiment with various organic and paid partnerships postlaunch, tracking results based on objective
  • Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
  • Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
  • Work with sales to deliver retailer/trade launch presentations to gain buyin for ranging
  • Support and grow junior team and share knowledge regularly in tutorial and learning sessions
  • General support to team as required

WHAT YOU'LL NEED:

  • We are looking for a Brand Manager / Marketing professional looking for their exciting next step into the Marketing Manager role after 3 solid years of Brand Marketing experience
  • You have strong passion for beauty and you love the industry
  • You have strong interest in looking at trends especially on social platforms like TikTok, Instagram, etc
  • You are proactive and an excellent communicator who is confident to build relationships with different partners, internal teams, clients and major stakeholders
  • Ability and enthusiasm to work in a fastpaced, high growth environment
  • You are excited to contribute to our amazing office culture (based in Rosebery)

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