Field Marketing Specialist

2 weeks ago

North Sydney Council, Australia Axway Full time
Overview

In 2024, we are pursuing our ambitions to continue to enable organizations' digital transformation. We are looking for our new Field Marketing Specialist (Part-time position) to join Axway's family. Are you ready? Join us now

Together, we can. Together, we will. Axway is an enterprise integration company that's been around for over 20 years to digitally transform businesses of all sizes with more than 11,000 customers in 100 countries. Axway revitalizes IT infrastructures to enable brilliant digital customer experiences to unlock new business innovation and capabilities. Axway puts companies on a secure, future-proof path for growth.

With Axway, you'll go far because we're better together. You'll exchange ideas with a culturally rich global community of over 1,550 members who connect remotely or show up onsite in every time zone. And you'll have the support and camaraderie of your Axway leadership and colleagues to remind you that you're not alone on your journey and have taken one more step forward every day. Together, we can accomplish anything. Learn more:

Responsibilities

This role has a high touch of Marketing Operations but is not limited to it. This individual will be supporting the APAC Marketing Leader in delivering Axway's Marketing initiatives with the following responsibilities:

Marketing Automation

· Set up Marketo programs identifying the right target lists and segmentation, program triggers and flow steps, and appropriate alerts. Upload assets to emails and landing pages and implement forms.

· Enable campaign execution and reporting based on stakeholder requirements on responses and pipeline impact.

· Monitor campaign synchronisation with Salesforce. Troubleshoot and QA campaigns, workflows, data issues, A/B Tests, nurture campaigns and/or email deliverability issues.

· Partner with the corporate team in UTM tracking code implementations by campaign

· Assist in optimising emails, landing pages, and campaign flows.

· Leverage Marketo, SFDC, and/or other analytics tools to analyse campaign performance, ROI, pipeline influence, and prospects' engagement behaviours.

Marketing Strategy

· Assist with the execution of marketing projects, including generating, preparing, and presenting outcomes via reports and other channels.

· Support the development of content for different channels, including email and social media.

· Analyse performance metrics regularly to optimise content strategy and enhance Axway's overall presence in APAC.

· Assist in implementing Marketing plans across APAC.

· Position new ideas and innovations that can enhance Axway's marketing efforts in APAC.

Qualifications

Skills and Qualifications

· 1+ years of experience in marketing automation along with practical, hands-on experience with Marketo.

· Knowledge of modern Demand Generation strategies, advanced Excel, HTML, Marketo, and SFDC Platform are a huge plus.

· Must possess a strong attention to detail and ability to address and interpret technical issues. Self-motivated and with a high sense of ownership.

· Must possess the ability to work in a fast-paced environment and under pressure to be able to meet tight deadlines

· Ability to prioritise and reprioritise as and when required while meeting deadlines

· Degree or equivalent experience in Marketing, Marketing Automation, or Marketing Operations.

Axway is EEO and AA employer.

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