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Content Manager

3 months ago

Melbourne, Victoria, Australia Treasury Wine Estates Full time

About the role
This role is responsible for delivering world class global brand creative and campaign assets.

This role leads campaigns from start to finish, working with some of the best talent in the industry, from design agencies to animators and photographers.

This role helps to build a consistent brand aesthetic globally that pushes Penfolds forward and makes the brand continually relevant to new audiences, while paying respect to 180 years of rich heritage.


Note:
This position can be based in Melbourne or Singapore

  • Lead the development of global campaign toolkits and assets for brand campaigns and new product releases.
  • Lead event content production and content capture.
  • Accountable for reviewing and signing off Penfolds brand eDMs, landing pages and long form content.
  • Brand video development and photography. Support key hype campaigns, media partnerships and sponsorships.

About you


We are searching for a marketing and/or communications professional experienced in multichannel content creation (digital, social, OOH etc.) and campaign management.

You excel at creating compelling communications for different target audiences and have proven experience managing large scale projects across diverse stakeholder groups.


  • Demonstrated expertise in agency management for deliverables and budget oversight.
  • Intermediate proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
  • Excellent written and verbal communication skills with proven experience copywriting and/or copy editing.
  • Previous involvement in managing global campaigns and/or luxury marketing is highly regarded.
  • Familiarity with producing content for Chinese Social Media Channels such as WeChat, Red Book, and Weibo is a bonus. Additional experience in web copywriting, SEO, and video editing software like Premier Pro is advantageous.

What's in it for you

  • AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 202
  • Access to the world's most admired wines through our employee product allowance
  • Flexible/hybrid environment to empower you to be your best
  • Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
  • Opportunity to build a career across multiple functions (we're really good at doing this)
  • Structured development programs to support your health, wellbeing and career
- 'œTWEforME Day'
- '" an additional day of leave each year, for you to do you Meeting-free Monday mornings (we all love this)

What's it like to work here?
We bring our whole selves, we're courageous and we deliver together '" that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.

We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude.

We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

It takes all varietals
**How to apply