Marketing Loyalty Specialist

1 week ago

Fitzroy, Australia Dan Murphy's Full time
Are you a marketing or loyalty specilalist passionate about loyalty?

About The Role

As the My Dan Murphy's Loyalty Specialist, you will be responsible for managing the customer benefits and operations of the My Dan's loyalty program.

Working horizontally across the Marketing team and the wider business, you will embed the program consistently across the business and drive initiatives to grow and retain the member base.

You will support the Head of Loyalty and Loyalty Manager to build and develop the My Dan's program, Customer Value Proposition and cross-channel customer experience for members.


Your responsibilities will include:

  • Acting as the main daytoday point of liaison between the Loyalty Team and the Store/Online/Operations/Tech teams, supporting on team member development, program advocacy and operational matters relating to customer queries.
  • Day to day management of loyalty operations/logistics including card and collateral design/production with internal stakeholders and external agencies.
  • Support the creative brief and communications with all internal stakeholder (Marketing, Event, Operations etc) and channel agencies to ensure clarity of loyalty message across marketing activity.
  • Support the Snr Loyalty Manager by partnering with our Product Owners to develop strategy & implementation of ongoing Proofs of Concept around new loyalty initiatives, inclusive of strategy, customer experience, operations roll out and tech platforming.
  • Lead the execution of our offers capability in partnering with our Product owners, including setting up offers, audience selection, creative briefing & post analysis.
  • Lead post campaign reviews on market performance and internal effectiveness against key success measures.

About You
To be successful, you must have a keen interest in the world of liquor, ideally wine. You have excellent stakeholder engagement skills and experience in influencing cross functional teams to deliver agreed outcomes. You have strong Project Management, administration and communication skills including budget management.

In addition you'll have:

  • Extensive career experience working in a dedicated Loyalty Marketing role, preferably in Retail or similar highpaced environment.
  • Experience with loyalty programs or understanding customers is highly preferable, either in Proposition delivery/development or a CRM/Comms capacity.
  • Technically/analytically minded (ideally with intermediate or above Excel skills) and able to work with data to analyse program and campaign effectiveness.
  • Collaborative working style.

The Perks

  • Everyday Rewards plus card access exclusive employee discounts across Woolworths, BigW and Endeavour Group brands (BWS, Dan Murphy's etc) and discounts at our ALH venues.
  • Our innovative ways of working include headspace mornings once a month (no meetings companywide), opportunity to partner alongside bright minds and genuine investment in leading technologies.
  • Career progression to help you realise your potential. As our business grows so do the opportunities for our people.
  • Work with an industryleading team and be a part of one of the most exciting retail transformations in Australia

Grow with Endeavour Group


Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy's, ALH Hotels and Pinnacle Drinks.

We are focused on growing and transforming our businesses to meet the changing needs of customers and we're driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation.

At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.


We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our customers and for each other.


We'd love to hear from You
LI #work180

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

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