Marketing Manager

1 week ago

North Rocks, New South Wales, Australia NextSense Full time
Posted: 30/06/2023

Closing Date: 28/07/2023

Job Type:
Permanent - Full Time

Location:
North Rocks

Job Category:
Marketing & Communications

Our Purpose and Ambition


NextSense is a not-for-profit organisation supporting people across Australia who are deaf, hard of hearing, blind or have low vision.

We know what it means to lead the way—we've been breaking boundaries for more than 160 years and expanding our services since we opened in 1860.

A registered NDIS provider, we work with children, adults, and their families to educate and create an individual program of care that meets their unique needs and helps them achieve their goals and potential.


We're pioneers in telepractice and children's education, we run Australia's largest cochlear implant program, and we're experts in delivering allied health services and therapy for children, adults and their families.

We're also building the next generation of experts in sensory disability through our university education program, and we conduct world-leading research.


Working here means making a real difference in a place where our relationships with each other, our clients and our partners come first.

Our team of more than 400 staff members helps more than 10,000 people every year and we have exciting plans to grow and develop our organisation as we build our new best practice centre for innovation on the Macquarie University campus due to open later this year.


The Role


NextSense has an exciting opportunity for a collaborative and experienced Marketing Manager to join our team at our brand new centre for innovation on the Macquarie University campus.

This permanent full-time role reports to the Head of Brand and Marketing and is critical to the success of our go-to-market strategy.

If you're an expert marketer that thrives on creating impactful marketing content, multi-channel marketing campaigns, and delving into client engagement opportunities—we want to hear from you.

,

The Marketing Manager will implement, evaluate and continuously advance the marketing strategy to promote NextSense programs and services.

This role will work cross-functionally to develop and implement multi-channel marketing campaigns, with a heavy focus on digital content creation to attract new clients, retain existing clients, and drive local engagement plans for existing and new NextSense centres across Australia.

You'll be passionate about building brand and service awareness essential to the growth and sustainability of NextSense.

You'll make a difference in this role by delivering against these key responsibilities:

  • Implement and advance the NextSense marketing strategy, building knowledge and delivering integrated marketing campaigns to drive acquisition, retention and promotion
  • Cultivate and manage internal and external relationships
  • Work with the broader marketing and communications team to develop end to end digital content packages and produce impactful written content
  • Increase lead generation and conversion, using insights and analytics to drive activity, improve the customer experience journey, build referrer strategies, and use digital, social and content expertise to reach defined target markets
  • Work with existing advertising agencies to deliver digital gotomarket activity, to optimise campaigns, build brand and service awareness and deliver against defined targets
  • Periodically conduct market research and reporting
  • Consult with specific NextSense departments, programs, services or centres, providing expertise and guidance on a range of marketing channels including digital platforms
  • Provide support and guidance to NextSense staff on the use of the NextSense brand, gotomarket strategy and key messages to ensure NextSense marketing communications remain consistent across all channels and materials
  • Represent NextSense externally, by participating in industry and sector events, build relationships with new and existing NextSense partners, government stakeholders, client advocacy groups
  • Successfully manage, mentor and inspire direct reports to ensure delivery on marketing activities across all NextSense services, centres, and support functions
  • Manage marketing budgets across different marketing channels
  • Actively foster a culture of continuous learning and improvement in the marketing team and more broadly within NextSense.

What we can offer you

  • Competitive remuneration
  • 100% salary packaging allowing you to increase your take home pay
  • Extensive personal/carer's leave
  • 2 weeks paid leave over Christmas in addition to 4 weeks annual leave
  • Paid parental leave of 14 weeks for primary carer and 6 weeks for secondary carer
  • Collaborative work environment
  • Wellbeing program including Employee Assistance Program
  • Flexible working arrangements

Desired Skills and Experience:

To be successful in this role you'll need to demonstrate you meet the following selection criteria.

  • Tertiary Qualifications in

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