Local Area Marketing Specialist

1 week ago

Adelaide Region SA, Australia Discovery Parks Full time
Discover the next chapter in your career

  • Newly Created Role to Support our Growing Portfolio
  • Fun, energetic and open culture with great discounts for you and your family

About Us
G'day Group is recognised as Australia's largest regional accommodation provider and a leading tourism organisation in Australia.

The business has an enviable portfolio of brands and a truly national footprint that continues to expand, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G'day Parks), 195,000+ Rewards Program members (G'day Rewards) and the #1 travel app in the App Store (WikiCamps).


With origins in the holiday park industry, in recent years G'day Group has been rapidly diversifying into premium, experiential tourism and investing in even better digital experiences across platforms.

Through this growth, we've remained focused on our promise to provide authentic Australian holiday experiences that connect our customers with regional pockets of Australia.

With a new CMO and expanding Marketing team, it's an exciting time to be part of the G'day journey.

The Role


As the Local Area Marketing Specialist you will support our Discovery Parks network through the development and implementation of local area marketing plans.

The focus is on driving accommodation bookings to achieve park sales and revenue objectives.

Sitting within and across the broader marketing team (which includes social, content, CRM, digital, and brand), you will work closely with the Regional Operation Managers (ROMs), Revenue Managers, and Park Managers.


This dynamic opportunity will challenge your commercial experience to ensure you question current strategies and provide insight into new trends.


The responsibilities will include:

  • Brand and product custodian at a local level
  • Work crossfunctionally to deliver business solutions to meet park & regional revenue targets
  • Build and leverage tourism industry partnerships to support tactical opportunities aligned to the park portfolio
  • Assist the Operations Team in the preparation of the Park Value Creation Plans through local area market analysis, research, and insights generation
  • Effectively launch new and redeveloped Property Assets to support broader business strategy and targets
  • Coordinate Park collateral including branding, signage, and print assets
  • Through the Brand & Advertising Manager
  • Discovery Parks, monitor the perpark budget to define and deliver all marketing activity within the agreed parameters
  • Working with and across key communication channels (traditional and digital) to support the Operations Team and Parks to meet revenue outcomes by leveraging existing and developing new tactical campaigns and assets
  • Assist in the development of parkcentric content designed to optimise search ranking and drive booking conversion
  • Understand and follow key operational reporting tools including Forward Booking Analysis to ensure all advertising and promotional material is targeted and focused according to occupancy within each park

Your Experience


You will have tertiary qualifications in Marketing combined with a strong understanding of budgeting, and executing activities that drive commercial results.

You will pride yourself on your organisation skills and your ability to switch priorities on short notice. You have a particular interest in strategic planning and campaign implementation. Your analytical thinking is of the highest order and your fundamental marketing knowledge is second to none.


You will possess a high level of energy, self-motivation, autonomy, initiative, flexibility and attention to detail to be successful in meeting the business demands at Discovery Parks.

Your naturally upbeat and open style will fit our cultural values.

You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G'day Group is a dynamic company with an energetic 'market disrupter' reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

Discover more to life - APPLY NOW

Benefits

  • Health and Wellbeing
  • Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations


 Leave Policies
  • Parental leave / Volunteer leave / Study leave


 Professional Development
  • Leadership programs / Support of external training courses / Reimbursement of professional memberships


 Employee Savings
  • Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G'day Rewards membership / Loyalty recognition benefits

Our ESG statement
The G'day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our da

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