Performance Marketing Assistant

1 week ago

Brisbane, Queensland, Australia Beginning Boutique Full time

Throwback to the year 2008, way back when online shopping wasn't even a thing (can you believe that?) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips.

After a 21st birthday trip to Paris, Sarah returned with an idea to do just that 15 years later, Beginning Boutique is the go-to online destination for all your weekend event needs That's right - if you've got a ticket to it, we've got an outfit for it
Based in Brisbane, Australia, we're looking for excellent people to join our expanding team. We love people who love what they do, push boundaries and strive for personal excellence. If this sounds appealing, then hey, hello, we'd totally love to meet you.

Overview:


The Performance Marketing Assistant is responsible for assisting with customer acquisition and conversion through paid digital channels in line with our global e-commerce and performance marketing strategy.


Responsibilities:

  • Execute the performance marketing strategy (SEM, Paid Social, Display & Affiliate) in line with ecommerce guidelines
  • Execute a performance marketing strategy in conjunction with the broader marketing team encompassing channels such as Paid Search, Paid Social, Retargeting and Affiliates marketing to meet performance marketing KPIs.
  • Working with the Digital Marketing Specialist to implement and optimise paid search tactics based on top line digital marketing strategies to continuously improve performance, innovate and drive results.
  • Handson utilisation of Google Ads, Google Analytics and other relevant platforms across relevant social and digital channels including Instagram, Facebook, TikTok, Pinterest and Snapchat to drive performance across our global ecommerce sites under the guidance of the Digital Marketing Specialist.
  • Working with the Digital Marketing Specialist to provide ongoing optimisation for campaign structuring, audience segmentation, landing pages and improvement opportunities across all performance marketing channels.
  • Test new and different ways to improve campaign performance against objectives.
  • Utilising 1st and 3rd party data to target and convert highvalue customers and identify areas of opportunity.
  • Assisting with affiliate performance
  • Perform daily monitoring of campaign performance to ensure traffic and ROAS objectives are achieved.
  • Perform analysis of website traffic and visitor behaviour to identify trends and opportunities.
  • To ensure ad visibility and adherence to guidelines you will need to conduct regular audits of paid search results.

Requirements:

  • Degree or equivalent qualification (Digital Marketing, eCommerce or Accounting/Finance preferred)
  • Excellent analytical skills and a comprehensive understanding mobile/app advertising and analytics tools to drive actionable insights
  • An eye for design and familiarity with Adobe Creative Cloud.
  • Be able to construct a strong narrative, a natural born storyteller.
  • Excellent short form copywriting skills.
  • Experience working with and managing agency partners in paid search, paid social, remarketing and affiliate marketing
  • Experience working in retail and fashion highly advantageous
  • Experience working with TikTok, Pinterest and Snapchat Ad platforms, Rakuten and RTB House is highly advantageous
  • Relevant inplatform trading experience across major realtime buying platforms including Google Ads and Facebook Ads Manager
  • Self motivation, adept at taking & receiving candid professional feedback & a desire to work collaboratively.

Benefits:

  • Flexible working arrangements available
  • Excellent employee discounts on clothing

Excellent workplace culture:

  • Regular team events
  • Work a team that loves what they do
  • Work with likeminded people who are passionate and experienced in their fields

We care about you:

  • Training and development focus for staff
  • A culture that supports on your health and wellbeing

We care about the future:

  • We donate 1% of proceeds to our charity partners through our BB Better initiative
  • We have a sustainability and ethical targets
  • We work with charities yearround

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