Marketing Specialist

1 week ago

Brisbane, Queensland, Australia Flight Centre Alumni Full time

About the opportunity...

We are on the hunt for a motivated & experienced Marketing Specialist to join our dynamic, fast-paced, and successful Flight Centre Business Travel (FCBT) brand to deliver the marketing strategies for our B2B customer segments, whilst leveraging the wider FC B2C brand & marketing.

FCBT are Flight Centre's corporate travel specialist for the Australian SME market. Established in 2012 to meet the needs of SMEs who value a people-led, hyper-personal Travel Management Company (TMC), FCBT differentiates from tech-led TMC's and those who take a D.I.Y approach to managing their corporate travel. Our number one promise to our customers is our Travel Managers - REAL people (no bots allowed), just a phone call or email away. We are all about helping our customers with their end-to-end travel program (i.e. not just flights, we and add value at every stage of their journey).

Working closely alongside the Marketing Manager, the Marketing Specialist plays a vital role in driving and executing the FCBT B2B marketing strategy under 3 key pillars:

  1. Brand – Leveraging the wider FC brand teams to increase awareness of FCBT and the value of our people-led proposition & hyper-personal TMC solution
  2. Acquisition – attract high quality leads for our Sales team
  3. Retention – nurture and continuously show value to drive long-term loyal customers

You will collaborate with the Marketing Manager on high-level strategy and objectives, which you will then translate into effective marketing strategies and campaigns. As the Marketing Specialist, you are responsible for managing the end-to-end delivery of integrated campaigns, including developing and executing the overall strategic campaign marketing plan across paid channels, owned channels, earned channels and partner channels, along with championing the essence that is FCBT to internal teams and external stakeholders.

As the Marketing Specialist, you will be experienced in providing key stakeholders with campaign, ROI and performance reporting. You will be able to easily integrate, interrogate and translate campaign data into tangible insights, as well as make data-driven optimisations to meet the brands acquisition and retention objectives.

Day to day you'll be...

The great thing about this role is that you get exposure to all facets of marketing Your role will involve exciting responsibilities, such as:

  • Delivering marketing strategies for B2B customer segments with exposure to B2C
  • Developing and managing multi-channel campaigns encompassing email nurtures, blog posts, webinars, organic and paid social, internal advocacy, paid search and display, retargeting strategies, media placement, corporate hospitality and event marketing
  • Working with media agencies and discipline experts to build media and channel plans
  • Owning the creation of and adherence to project timelines to ensure projects and campaigns are delivered efficiently and on time
  • Partnering with key members of the Marketing, Sales, Customer and Product teams to create the necessary messaging and tools
  • Analysing, leveraging and acting on data-driven insights to help guide overall campaign strategies and identify new TTV generation sources
  • Represent the FCBT brand by ensuring all messaging and advertising are representative of the FCBT tone of voice and meet overall brand and legal guidelines
  • Routinely reporting on key performance indicators and other performance insights, making the necessary changes in order to maximise and return favourable results
  • Owning budget management and accountability, ensuring timely and efficient use of resources and ROI.
  • Managing and improving online content, considering SEO/SEM and Google Analytics, plus basic website page builds & maintenance
  • Managing relationships with internal and external stakeholders, including exposure to multiple Flight Centre Travel group brands and key Industry partners such as Qantas, Virgin Australia, Accor etc.
  • Maintaining an intimate understanding of positioning, key value propositions and messaging for solutions relevant to the assigned focus area

We'd love to hear from you if you have...

  • 2+ years in marketing
  • Proven end-to-end campaign management experience
  • Thorough knowledge of, and experience across a wide variety of marketing tactics (including ATL, BTL, digital, social media)
  • Strong project management skills with the ability to manage multiple projects with competing deadlines at any one time
  • Excellent written and oral communication with strong collaboration and relationship development skills
  • Highly autonomous and able to independently ideate and drive projects to completion with support from other teams across the business
  • The ability to create engaging content, adjusted for the audience and the stage in the B2B customer journey would be advantageous
  • Sound understanding of managing and improving online content, considering SEO/SEM and Google Analytics plus website page builds & maintenance
  • Experience with Marketing Automation and Salesforce preferred (not essential)
  • Bachelor's degree in Marketing or a related field

What you'll enjoy...



Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Lt



Development: Individualised Learning & Development pathway options



Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more



Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more



Flexibility: Monday to Friday week, business hours with flexible/hybrid options



Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within



Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym



Mental Health: Support and Employee Assistance Program for staff and family



Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)



Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave



Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment


  • Specialist - South Bank, QLD

    1 week ago

    Brisbane, Queensland, Australia Marketing Full time

    About the opportunity... We are on the hunt for a motivated & experienced Marketing Specialist to join our dynamic, fast-paced, and successful Flight Centre Business Travel (FCBT) brand to deliver the marketing strategies for our B2B customer segments, whilst leveraging the wider FC B2C brand & marketing. FCBT are Flight Centre's corporate travel...

  • Marketing Specialist

    1 month ago

    Brisbane, Queensland, Australia Randstad Australia Full time

    Job Title: Marketing Specialist - Construction Materials (B2B Wholesale)Location: Brisbane (Southern Suburbs)About Us: My client is a leading B2B wholesale business in the construction materials industry, committed to providing high-quality products and exceptional service to their clients. Their team is passionate about innovation, customer satisfaction,...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Randstad Australia Full time

    Job Title: Marketing Specialist - Construction Materials (B2B Wholesale)Location: Brisbane (Southern Suburbs)About Us: My client is a leading B2B wholesale business in the construction materials industry, committed to providing high-quality products and exceptional service to their clients. Their team is passionate about innovation, customer satisfaction,...

  • Marketing Specialist

    3 weeks ago

    Brisbane, Queensland, Australia Randstad Australia Full time

    Job Title: Marketing Specialist - Construction Materials (B2B Wholesale)Location: Brisbane (Southern Suburbs)About Us: My client is a leading B2B wholesale business in the construction materials industry, committed to providing high-quality products and exceptional service to their clients. Their team is passionate about innovation, customer satisfaction,...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia StudentUniverse Full time

    Update your details, view your application and progress >> Login Job search Job search e.g. "Administrator, Melbourne" Refine searchWork type Full time 1 Hybrid 1 Region Australia 1 Location Australia Queensland 1 Brand Marketing 1 Category Marketing, Web, Creative & UX 1 Marketing Specialist - South Bank, QLD Apply now Job no: Brand: MarketingWork type:...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia AOS International Pty Ltd Full time

    Marketing Specialist (Marketing Officer) Job details Here's how the job details align with yourprofile . Pay $75,000 a year Job type Full-time Permanent Location Full job descriptionAbout the role:You will be working at our Sydney OfficeQualification is in Marketing at Higher Degree Level essentialExperienced on Markets particularly familiar with Taiwan's...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia TROOCOO Pty Ltd Full time

    Part time contract opportunity with large NFP Work with a collaborative marketing team Competitive hourly rate | minimum 3 days PWAbout our client:Out client is well regarded Not-for-profit with a proud and loyal workforce, great culture, and a formidable reputation in the Queensland community. This iconic Not-for-profit are rich in history and provide a...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia SkyMesh Full time

    POSITION CONTEXTThe Marketing Specialist is required to assist in the design, development, and implementation of marketing campaigns in the APAC region to help generate leads and sales.POSITION OVERVIEWKEY ACCOUNTABILITIESEnd-to-end ownership of marketing campaignsHelp define the broader marketing strategy for new and existing productsAnalyse data to...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia u&u Recruitment Partners Full time

    About RetireAustraliaRetireAustralia is a leading owner, operator, and developer of retirement villages with a focus on creating thriving communities where older Australians live the life they choose in their own home. Their property portfolio is comprised of unique retirement communities located across New South Wales, Queensland, and South Australia,...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia ROBERT WALTERS AUSTRALIA Full time

    Play a pivotal role in increasing brand awareness, driving sales, and enhancing the overall customer experience. This position provides a unique chance to work closely with various business units, understanding their processes from both B2B and B2C perspectives, and aligning the marketing strategy accordingly.What you'll do:As a Marketing Specialist, you...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Bank of Queensland Full time

    About the RoleAre you a marketing whiz with a flair for project work? Do you thrive in a fast-paced environment where every day brings new challenges and opportunities? If so, we want YOU to join our team as a Marketing Specialist, Projects at BOQ GroupAs the Marketing Specialist for Projects, you'll be the driving force behind our key projects, supporting...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Mansell Taylor Consulting Pty Ltd Full time

    Are you a Marketing Specialist looking for your next big challenge? If so, we have the perfect opportunity for you to join a collaborative and innovative marketing team where you will have creative input into promotional campaigns and use customer insights to drive customer acquisition across online channels. You will be supported by the broader marketing...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Scout Talent Full time

    Exciting opportunity to execute impactful marketing initiativesBe part of an inspired team who prioritises recognition and rewardJoin our rapidly expanding team in a global organisationEarn an attractive salary $75,000+ SuperWho we areAt Scout Talent Group, our mission is to help organisations See People First. Our team consists of knowledgeable, dedicated...

  • Marketing & Events Specialists

    1 week ago

    Brisbane, Queensland, Australia Beaumont People Full time

    Marketing and Events positions Full time and part time positions Brisbane and Gold Coast locations Fundraising and Campaign Coordinator Marketing Coordinator Direct Marketing Specialist Marketing Manager Digital Marketing and Communications Specialist Event CoordinatorSkills and experience required: A desire to work within the Not-ForProfit Sector Experience...

  • marketing specialist

    1 week ago

    Brisbane, Queensland, Australia Randstad Full time

    Job Title: Marketing Specialist - Construction Materials (B2B Wholesale)Location: Brisbane (Southern Suburbs)About Us: My client is a leading B2B wholesale business in the construction materials industry, committed to providing high-quality products and exceptional service to their clients. Their team is passionate about innovation, customer satisfaction,...

  • Paid Media Specialist

    1 week ago

    Brisbane, Queensland, Australia In Marketing We Trust Full time

    How to tell if this job is the right fit: You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance You are independent, selfdirected, and value work that allows you to be creative You want to keep your industry knowledge ahead of the market You breathe...

  • Digital Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Relier Group Full time

    Hybrid working schedule Competitive remuneration package Fashion label scaling rapid global growthThe RoleRenowned for its feminine silhouettes, the brand effortlessly translates designer luxury into sophisticated yet effortless pieces, embodying their connection to the sun-soaked landscape of Australia. Our client is proudly owned, run and led by women and...

  • Communications and Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia TROOCOO Pty Ltd Full time

    Brisbane city fringe office location | 3 month initial contract Inclusive, supportive and encouraging working environment Work with a great team across a range of Marketing & Communication initiativesAbout the organisationOur client is a well-known not-for-profit organisation making significant progress in the research and education space. As pioneers in...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia VALD Full time

    VALD is the world leader in technology for the allied health industry, providing innovative human-measurement technology to 4,500 clients in over 100 countries. If you have a favorite team in the NBA, EPL, or NFL, there's a good chance they use VALD Technologies.Years on from its humble beginnings in Brisbane, Australia, VALD has grown to a team of over 200...

  • Digital Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Queensland University of Technology Full time

    $94,734 to $103,62- Ongoing, full-time Kelvin Grove (hybrid option available)Who are we looking for?We are seeking a Digital Marketing Specialist to join Marketing and Communication, Chancellery Division.The Digital Marketing Specialist (Data Management and Insights) will spearhead data hygiene and governance, and be responsible for generating actionable...