Digital Marketing Specialist

1 week ago


Brisbane, Queensland, Australia Relier Group Full time
Hybrid working schedule

  • Competitive remuneration package
  • Fashion label scaling rapid global growth

The Role


Renowned for its feminine silhouettes, the brand effortlessly translates designer luxury into sophisticated yet effortless pieces, embodying their connection to the sun-soaked landscape of Australia.

Our client is proudly owned, run and led by women and fosters a bold and empowered team culture.


Reporting to the Digital Marketing Manager, this role will see you execute on the brand's content strategy across various channels.


Key Responsibilities

  • Support the Digital Marketing Manager in the brand content strategy planning and implementation
  • Brief digital content assets to ensure timely production
  • Leverage your experience with digital marketing channels such as Meta, Google, TikTok, Pinterest, and website content.
  • Regularly update content calendar based on business requirements
  • Support with copywriting for all digital marketing channels
  • Monitor performance and capture reporting insights for all digital marketing channels
  • Complete market research to capture insights and trends and put forward innovative ideas
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2+ years' experience in a marketing/digital marketing role at a senior coordinator, specialist or executive level.
  • Previous experience within fashion or beauty retail
  • Specialist understanding of digital marketing principles and content strategies.
  • Excellent written communication skills that captures the brand's aesthetic & tone of voice
  • Experience with copywriting and content creation
  • Analytical skills to assist in reporting and capturing insights from digital marketing efforts.
  • Strong organisational and time management skills, with high attention to detail.
  • The ability to work collaboratively within a team in a dynamic and fastpaced environment.

Benefits

  • Competitive remuneration package
  • Hybrid working schedule
  • Wardrobe allowance
  • Staff Discounts and company incentives
  • Positive & supportive company culture
  • Paid parental leave policy


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