Product and Brand Marketing Manager

1 week ago

Clayton South, Victoria, Australia Bosch Group Full time
Company Description

With a proud history dating back 136 years, the Bosch Group now employs roughly 400,000 people across 165 countries. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. The Bosch Group's strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm.

In short, Bosch creates technology that is "Invented for life." To this day, Bosch remains privately owned, with 94% held by a charitable trust.

Bosch is a rather special company.

The Power Tools division is the world market leader for portable electric power tools and power tool accessories.

With brands such as Bosch Blue, Bosch Green, Dremel, Diablo and sia, the power tools division stands for innovation and quality with a high level of customer focus.

We develop, encourage and empower our associates to reach their full potential. Through our values-based culture we foster and engage a high performing organization.

We actively pursue a recruiting strategy that works towards eliminating unconscious bias as we value diversity in the workplace and in our recruitment activities.


Job Description:

Do you have an Entrepreneurial, results focused and creative mentality?

Are you looking for a great opportunity to join an awesome and passionate team?

Are you looking to further grow and develop in an exciting multinational company?


We are currently offering an opportunity for a highly motivated and enthusiastic individual to join us as a Product and Brand Marketing Manager for Power Tools Accessories.

The role will be based at our Headquarters in Clayton and is a permanent full-time opportunity.

Key Accountabilities include:

  • Implementation of product and brand strategy to achieve sales, market share and profitability targets in Oceania.
  • Managing all aspects of marketing mix tin the Oceania market, including Product range definition; new products introduction and lifecycle management; competitive price positioning; distribution strategy; and promotional activities
  • Development and implementation of strong marketing initiatives, launch activities and promotional campaigns to drive sales team towards achieving the accessories sales goals.
  • Development of Marketing Plan in collaboration with national and international stakeholders along with defining objectives, strategy and budget.
  • Collaborate with the communications marketing team to develop and execute impactful marketing campaigns to drive product adoption and brand awareness
  • Work closely with the sales team to expand accessories listings in key accounts and ensure successful product launches
  • Creation, Maintenance and Organisation of end user communication in collaboration with the local brand communication and global brand management team (i.e. SEA, SEO, Brand websites, end user data base) including management of all local data security topics

Qualifications:


We are looking for a talented individual who possesses superb entrepreneurial skills, who loves questioning the status quo, challenging themselves and those around them and most of all; a proven leader in everything they do.

You need to be intrinsicly motivated, be able to manage diverse topics and priorities, be highly flexible and able to establish effective relationships across all levels of our organisation.

To be considered for this position you should be able to demonstrate:

  • Tertiary qualification in Marketing, Digital Marketing, International Business, or relevant business discipline. Or relevant work experience.
  • Excellent attention to detail, selfdiscipline & selfdevelopment mindset
  • Sheer determination to succeed, great work ethic, and the ability to work both independently and collaboratively
  • Strong stakeholder engagement and communication skills
  • Proficiency in MS Office, Experience in Adobe Suite, and SAP
  • Branding expertise along with a good understanding of UX related information and purchase decision of professional users
  • High sales affinity and good understanding of the B2B retailer landscape
  • Prior exposure to agile work teams and the ability to remain flexible in ambiguous situations
  • Open and respectful towards diverse work environment

Other desirable attributes:

  • Proven experience in product/brand or account management
  • Power Tools accessories product knowledge with local market/industry experience
  • Experience in Social Media Advertising, Marketing Automation
  • Knowledge of CRM User Segmentation & Personalisation, Website CMS, User Database, Power BI.
Additional Information

We recognise that our employees are our greatest asset. Through the diversity of our business and commitment to personal and career development, we can provide you with new and exciting opportunities so you can achieve your full potential

We offer our employees:

  • The ability to work flexibly
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