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Media Activation Manager
3 months ago
Summary:
Salary:
Competitive
Team:
Marketing
Location:
Australia - Sydney Barangaroo Office
About Us:
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're growing fast and our ambition is huge - more categories, more locations and more people.
Audience definition, creative testing, performance media and social play a crucial part to ensure perfect shopper and owner experience across our digital touchpoints.
The media team works closely with the local Commercial Managers and eCommerce to manage the digital funnel in an efficient way to reach our business objectives.
About the Role:
As a Media Activation Manager, you will be responsible for all paid media activity for one or more product categories.
While creating media plans in collaboration with our media agency you will ensure that brand KPIs are achieved while hitting our eCommerce targets in a cost-efficient way.
Next to a close collaboration with our media agency, marketing and eCommerce team you will be challenging ongoing performance based on data insights and look for new ways to increase the efficiency of our marketing activities.
As a Media Activation Manager, you will have the overview of both traditional and digital marketing activities and act as an essential connector between different departments, taking the project lead for dedicated campaigns.
Main responsibilities include but not limited to:
- Work with the advocacy lead to ensure that we are leveraging social listening insights from a category and a campaign perspective on a quarterly basis. Insights from these channels should be powering copy, influencer content and channel selection, creative briefs etc
- Work with our media agency to ensure all insights from previous campaigns (both advertising and onsite) from an audience and a creative perspective are being collated. Take ownership of packaging and sharing these with the wider business to ensure that we are learning as a business. Use the insights from these reports to create with the paid media lead a meaningful test and learn framework both within category but also scale tests across categories when appropriate to maximise revenue/efficiency based on data insights
- Own digital competitive insight tracking work with partners (Google | Facebook etc.) to collate understanding of SOV, benchmarks vs. competitors and innovations opportunities etc
- Ensure that the annual test and learn framework is adopted across your categories. Ensure all learnings are shared and understood so that they can be leveraged across the local and global business
- Follow the annual workflow plan ensure that all parties are working to the correct timeframes to ensure all of your key campaigns / initiatives happen on time. Flag any issues early to ensure that a plan b can be deployed
- Own the digital and offline strategies for your categories NPD launches ensure that global guidelines are adapted to best fit ANZ requirements. Push for mix of continuing innovation but not at the expense of insight and learnings from previous launches
- Utilise first and thirdparty data sources effectively and efficiently across all your campaigns. Work with the media agency to continually push for innovation and updates to partners you need to see to the strategy based on your category needs
- Work with direct to build out relevant GA audience segments to ensure that we are using the Google stack to its full potential
- Feed into annual, quarterly category briefs (media, creative and influencer) to ensure digital learnings and innovation are first and foremost
- Implement & Optimise your media plans with military precision
- Build strong relationships with our internal counterparts, agencies and digital partners so Dyson ANZ is top of mind
About You:
You will be an energetic self-starter who is able to work as part of a team but also independently.
You have strong communication and presentation skills with the ability to build strong and effective relationships with internal and external business partners and can work calmly under pressure, to tight deadlines and manage competing priorities.
Previous skills & experience:
- Solid knowledge of all digital marketing channels, tactics, and their role
- Experience using digital analytics tools and Content Management Systems beneficial
- Advanced Microsoft suite
Benefits:
Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.
We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.
We have a vibrant and diverse culture that is geared towards recognition and realising ambitio