Digital Content Specialist

1 week ago


Melbourne, Victoria, Australia PPD Search Full time
Small, friendly, high performing marketing team with TOP boss

  • You must have an uncompromising eye for detail
  • Are you a content and video social media guru?

THE COMPANY YOU WOULD BE JOINING

  • Leading global medical device provider with a focus on providing custommade dental products to customers in the fastgrowing dental industry.
  • Leaders in markets in Western Europe, Australia, China and Hong Kong, and have a fastgrowing market share in the US.
  • Servicing a customer base of over 12,000 accounts.

THE BENEFITS

  • A supportive, collaborative manager who will invest in your development.
  • A growing industry and company with room to expand your scope in this role.
  • A varied role in a tightknit team of high performers, with the best boss EVER

WHAT YOU WILL LEAD AND GROW

  • This Digital Content Specialist role will devise content strategy by aligning current trends with business requirements.
  • The position will assist the team with campaign performance analysis and share insights needed to create the upcoming content calendar.
  • Key to this role is the collaboration with the marketing team to produce content that aligns with the group's digital strategy.
  • You will be responsible for producing photography and video content for internal marketing, brand campaigns, recruitment and everyday social media for the group.
  • You will create content suitable for a variety of digital platforms such as Instagram, Facebook, YouTube, LinkedIn, Facebook Workplace, Podcasts, etc.
  • You will lead inhouse photoshoots (and manage external photoshoots) to create an image/video library.
  • You will ensure all content is on brand and engaging, with the goal to engage, educate and entertain your target audience.
  • You will bring events (internal & external) to life using live streaming and creating videos that showcase the story behind your brands positioning.
  • You will record audio content that can be repurposed for digital channels.
  • You will monitor engagement and relevant metrics and find ways to continually optimise content, by making use of lookalike ads, A&B testing, ad retargeting and audience segmentations.
  • You will keep track of social media trends and collaborate with the team to create content for effective omnichannel campaigns.
WHAT EXPERIENCE YOU WILL NEED TO LAND THIS GREAT OPPORTUNITY

  • At least 2 years' experience in content creation either in an agency or inhouse corporate team.
  • Experience creating content as well as posting and scheduling content for SM channels.
  • You will be a capable and experienced photographer, videographer, and photo/video editor.
  • Be creative, digitally savvy with a flair for storytelling.
  • Ability to create 'reels' and short engaging videos with mobile.
  • Actively keep up to date with emerging social media trends, newest camera equipment and editing programs (such as Adobe Creative Suite, Final Cut Pro, Canva, Hootsuite/Later).
  • Excellent communication, copywriting and proofing skills.
  • Graphic design experience is highly desirable and will be seen as a plus.
  • Adobe After Effects experience desirable (experience with motion graphics/design).
  • Understand how to use data and analytics tools (Google Analytics, Facebook Insights, etc.) is desirable.
  • Marketing related degree and/or tertiary qualified (desirable).


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