Digital Content Lead

1 week ago

Melbourne, Victoria, Australia AGL Energy Full time
As the needs of our customers change, so do we.

At AGL, we believe progress is powered by our people.

If you're set on making real change for tomorrow, we have the scale, resources and ambition to get it started today.

Now's an extraordinary time to work with us.

We're taking the lead on renewables and expanding our products to make them more sustainable, affordable and useful for all Australians.

That's what we call progress. To achieve it, we're bringing together people with unique stories, perspectives, backgrounds and talent - and we need yours too

As the needs of our customers change, so do we.

At AGL, we believe progress is powered by our people.

If you're set on making real change for tomorrow, we have the scale, resources and ambition to get it started today.

Now's an extraordinary time to work with us.

We're taking the lead on renewables and expanding our products to make them more sustainable, affordable and useful for all Australians.

That's what we call progress. To achieve it, we're bringing together people with unique stories, perspectives, backgrounds and talent - and we need yours too

About the Role


The role sits within our Digital Content & Production team, which functions as a custodian of AGL digital platforms and works closely with stakeholders to drive acquisition and service outcomes in line with business objectives.


What you'll be doing:

  • Lead the development and implementation of a digital content governance model, including content lifecycle guidelines, audits, style guides, success metrics, processes, and tools
  • Line-manage, mentor, and develop the digital content team, comprised of Content Designers and Digital Copywriters.
  • Collaborate with product development leaders, including Product Owners, UX Design Lead and other cross-functional stakeholders to identify, prioritize and develop plans to address content experience challenges.
  • Advocate for and ensure the delivery of best practice, SEO-friendly and accessible digital content that aligns with AGL' s tone of voice and brand guidelines.
  • Build productive relationships with Brand, Marketing, Legal and Regulations teams to ensure content alignment with organisational and industry needs
  • Lead the digital content implementation of organisation-wide initiatives, including new go-to-market initiatives, product offerings and marketing campaigns
  • Work closely with the Digital Production Lead and Digital Content & Production manager on content resourcing, prioritisation and allocation of work, including copywriting support if needed
About You

What you'll bring to the table:

  • Min 5 years experience as a digital content lead, senior content designer or in a similar role defining, creating and optimising digital content
  • Demonstrated experience delivering sales and service outcomes via digital content, preferably in a retail environment
  • Experience working with high-traffic, large and content-driven websites
  • Experience delivering website migrations and/or other large content initiatives, including an understanding of information architecture, content strategy and content mapping
  • An understanding of UX and designing and iterating digital content experiences
  • Enthusiasm for translating complex, jargon-riddled content into customer-focused copy
  • An understanding of content management systems and content fragments is desirable
  • Excellent communication skills and stakeholder management skills, and the ability to influence at all levels while creating trusted, productive relationships
  • Experience using metrics and research to inform, validate and optimise content
  • Proactive mindset, highly organised, motivated and detail-oriented with the ability to deftly manage multiple projects simultaneously
  • An understanding of SEO and accessibility and experience optimising content for search
  • Experience working in an Agile environment
  • Experience working in a regulated environment is desired, but not mandatory
Please note - unsolicited resumes from agencies will not be accepted by AGL.

LI-Hybrid

Inclusion at AGL


AGL has a commitment to maintain a diverse workforce, and welcomes the opportunity for applicants to share their lived experiences.

We also recognise that some applicants may not wish to disclose, and we respect their decision.

To learn more about reasonable adjustments that can be offered throughout the recruitment process, please visit:

Job Family Group:
Digital Marketing

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