Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia ZURU Full time
Are you passionate about the beauty industry? MONDAY might have the best opportunity for you


MONDAY Haircare is redefining what it means to be an affordable beauty brand and shaking up the haircare category in major retailers around the world with its viral status.

Some brand highlights from MONDAY Haircare in a little over two years include:

More than 11 million bottles sold globally

Becoming the #1 haircare brand on TikTok

Generating 8 billion media impressions

Features from almost every major press outlet including Vogue, Forbes, WWD, Vanity Fair, Allure, Refinery29, ELLE and Harper's BAZAAR

10 major beauty awards from Cosmopolitan, Glamour and InStyle

MONDAY Haircare is looking for an enthusiastic, talented and driven

Marketing Manager (Australia & New Zealand, UK, EU) to join our team. Passionate about beauty and playing a fundamental role within the team, you will work with the wider marketing team on creating and executing the marketing strategy for the brand across Australia & New Zealand, the UK, EU and distributor markets.

YOUR ROLE:

  • Own, plan and execute endtoend marketing campaigns that drive awareness and sales for MONDAY Haircare (Markets: Europe, distributor markets, Australia & New Zealand), including new market and NPD launches; in partnership with commercial team and external agencies
  • Develop and manage relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, instore executions, event activations and targeted campaigns around the retail promotion calendar
  • Work closely with in house content team, copy team and junior marketing team
  • Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market
  • Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required
  • Control and guarantee 100% accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability
  • Develop strategies and tactics to boost MONDAY's presence and sales in responsible markets
  • Experiment with various organic and paid partnerships, tracking results based on objective
  • Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
  • Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
  • Manage the global consumer reviews program
  • Engage key content creators within the beauty space to execute on brand content
  • Work with sales team to deliver retailer/trade launch presentations to gain buyin for ranging
  • Support and grow junior team and share knowledge regularly in tutorial and learning sessions
  • General support to team as required

SKILLS & EXPERIENCE REQUIRED:

  • Minimum of 4 years' experience in marketing, advertising or brand development within a retail, beauty or FMCG company
  • Proven leadership skills with the capability of influencing teams and implementing key business initiatives cross functionally
  • Experience in customerfocused, data orientated environments
  • Knowledge, understanding and experience in developing marketing strategies and initiatives for allocated retail portfolios to deliver partner objectives and business performance
  • Strong results focus, with high energy, attention to detail and creativity
  • Outstanding communications skills, both verbal and written
  • Motivated and autonomous worker with the ability to identify and resolve problems.
  • A "cando" attitude and drive to constantly level up on processes and skills
If the above sounds like you, then we would love to hear from you. Please make sure you include an up to date resume along with a cover letter outlining your experience and why you'd like to join the MONDAY Haircare team

ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys.

Inspired by kids and imaginative play, ZURU is one of the fastest-growing toy companies and is known for its agility, creativity and new-age manufacturing techniques.

The company now has 26+ offices globally, with a team of young and incredibly driven individuals

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

You get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.


The company's success is driven by the complete embodiment of the ZURU DNA, the very values that ZURU was founded on.

These principles have pioneered an A-player team that is commit

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