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Media and Communications Manager
3 months ago
- Promote National messages and advocacy priorities to the Australian public
Overview
The Media and Communications Manager sits within the Media & Communications team in the Campaigns and Communications division.
The primary role of the Media and Communications unit is to promote National control messages and advocacy priorities to the Australian public and protect and enhance our clients reputation as Australia's leading charity.
Responsibilities
- Ensure our client maintains and extends its profile as the recognised source of information and advice for media on national issues and plays an active role in media and public debate on all questions
- Deliver the earned media components of largescale social marketing campaigns funded by the Australian Government to drive earned media results and contribute to behaviour change.
- Develop and be accountable for the integrated earned media and social strategies to build the profile and reputation and ensure our client are ''first port of call" for the media, the public, health professionals and the Government.
- Contribute to daytoday media requests, adding value wherever possible, in order to drive media share of voice and influence attitudes, opinions and actions.
- Lead the team to develop and deliver proactive media and social communications KPIs.
- Proactively identity new communication opportunities across media content and channels.
- Lead the Media and Social Managers Network, including teleconferences and facetoface meetings to ensure a coordinated approach, consistent messaging and national publicity.
- Line manage the Communications Officer.
Skills
- Proven communications experience at a senior level, with a minimum of five years' experience in media relations.
- Demonstrated ability to raise an organisation's profile by securing significant media and social media exposure.
- Track record in building and enhancing media relationships.
- Proven experience developing and measuring best practice social media and PR strategies.
- Creativity and proven ability to come up with hooks and angles for media.
- Exceptional written and strong oral communication skills.
- Excellent interpersonal skills.
- Ability to operate in a complex, multifaceted charitable environment, including working with a wide range of stakeholders.
