Brand Design Lead

1 week ago

Melbourne, Victoria, Australia REA Group Full time
Permanent role based in Melbourne Experience Hybrid working arrangements in a flexible environment working from the office and at homeWe're REA

REA Group
is not your average digital business.

From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property.

No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.

As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

  • Reporting to the Senior Marketing Manager, you will be responsible for the ideation and delivery of bestinclass creative that supports our consumer marketing activity, across all channels.
  • What the role is all about
  • Leading the ideation and development of brand campaign creative concepts in partnership with the relevant Marketing Manager, defining key milestones and building critical paths to campaign delivery
  • Being responsible for delivering marketing campaign creative that builds brand consideration and preference across all marketing channels
  • Proactively engaging with members of the Marketing team at relevant times throughout campaign cycle to share ideas, concepts and seek feedback
  • Managing design briefs through the creative and production workflows, including prioritising workload across the design team in line with Consumer Marketing priorities
  • Working with external agency partners as required to help shape creative concept development, using your deep brand knowledge and creative skill to help lift concepts to the highest possible level
  • Responsibility for the ontime delivery of all finished art to required media specifications, including the creation of outdoor, print, online, digital display and social assets
  • Accountability for quality control and proofing of all marketing assets being produced across the design team at all stages of the creative development process to ensure consistently high standard
  • Being proactive in finding opportunities to improve on processes and systems to help mobilise effective delivery of creative assets
  • Using data, insights and industry trends to inform creative recommendations and identify creative experiments
  • Being the brand expert within the Consumer Marketing team, acting as a guardian and source of truth for our respective brands' tone and visual identityWho we're looking for
  • We are looking for a talented designer who has a deep passion for branding, takes a proactive approach to problemsolving, excels in collaboration, and has a natural knack for generating innovative ideas that will elevate our established brand to new heights. 5+ years' experience in a marketing focused design leadership role, leading a team of two or more graphic designers to deliver marketing campaign creative. Agency experience highly regarded
  • A proven track record of delivering outstanding creative campaigns, from creative concept ideation through to campaign specific outputs
  • Strong leadership skills to mentor and develop graphic designers of all levels
  • Demonstrated operational excellence with an ability to maintain strong relationships with internal stakeholders, providing clear team direction and leading the development of campaign design
  • Proven experience in providing art direction and effectively communicating design critique both internally and with external partners
  • Strong business acumen, with a solid understanding of how to achieve business objectives whilst also championing a high standard of creative quality
  • Ability to operate quickly and calmly within a fast moving and dynamic environment, while setting and maintaining key priorities
  • Excellent verbal / written skills, with a proven record of proactively presenting ideas and articulating design rationale effectively
  • Highly proficient in Adobe Creative Suite, Figma, and Microsoft Office Suite.
The REA experience

  • The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development both professionally and personally. Your experience with us is something we take seriously.

We offer:

  • A hybrid and flexible approach to working
Flexible parental leave offering for primary and secondary carers Programs to support mental, emotional, financial and physical health & wellbeing Our Because We Care program offers employees volunteering leave, community grants, matched payroll giv

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