Brand Lead

1 week ago

Melbourne, Victoria, Australia Bunnings Full time

At Bunnings, you'll make a positive difference to our business and beyond.

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry. Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.

By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work.

About the role:

By using strategic insights and in collaboration with merchandise priorities, the Brand Lead (Private Label) will translate our Private Label strategy into compelling and go-to-market campaigns to engage our customers both consumer and commercial This includes developing, planning, and executing the agency creative brief, developing a multi-channel marketing plan and create bespoke content to build and increase customer awareness of Private Label Brands throughout the year.

What's involved:

· Write comprehensive advertising briefs, lead agency briefing sessions and lead cross functional teams to deliver a planned program of marketing activity against tight timeframes.

· Key in working with suppliers and global sourcing to develop packaging in line with brand guidelines which delivers ease of shop for customers.

· Being the brand custodian for all other materials and events which are executed to drive store presence and event activations of private label brands to ensure ease of shop for all customers.

· Collaborate with the digital and content teams to brief and outline the desired customer online journey and education that supports all campaign and trade marketing objectives

This role will also support the broader team across a variety of executional marketing tasks.

You'll need:

· Minimum 5 years marketing experience

· Deep understanding of category competitors, both online and stores, their activity, ranges, price comparison and emerging players

· Ability to provide and communicate post analysis reports for every campaign.

· Experience in the development of multi-channel marketing campaigns to budget and deadline

We're here to support you.

Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. Contact us at and a member of the team will be in touch.

You'll be part of a workplace where you'll feel like you belong.

There's so much on offer when you're part of our Bunnings team with benefits including:

  • Our flexible and informal work environment which helps bring balance between work and home.
  • Team discount at Bunnings, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch.
  • Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café.
  • 12 weeks paid parental leave, regardless of gender, annual flu vaccinations and health checks.
  • The opportunity to create a real difference in your local community and environment.

Join us and experience Bunnings from the other side of the counter.

Please note that if your application progresses to the reference check stage, you may be required to submit a police check. If your search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.

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