Media Manager

2 weeks ago

Doncaster, Victoria, Australia Ambulance Victoria Full time

At Ambulance Victoria we are proud to share our commitment to save and improve lives by providing outstanding care for our patients.

It is our promise to every patient, and it sits at the heart of everything we do.

No matter what corporate or support role you play in delivering our critical services to Victorians, you join a team dedicated to bringing our vision of 'Outstanding emergency health care every time' to life.

We are seeking a Media Manager to provide expert direction and advice in media and public relations to deliver communication strategies that build advocacy and reputational value by enhancing media channels and further engaging critical stakeholders and wide audiences across Victoria through the design, development and launch of broad, research driven media campaigns and industry best practice for our External Affairs department.

This is a full time, Maternity Leave replacement role up to 12 months currently based in Doncaster with WFH/Hybrid options available.

About the role
Reporting to the Senior Media Manager, responsibilities of this position include, but are not limited to:

  • Assist the Senior Manager Media in achieving accurate, timely and strategic messaging to the community, and external and senior stakeholders by developing and delivering integrated media plans and campaigns to support significant organisational goals and priorities, and issues mitigation.
  • Work to enhance AV's reputation and authority within the health sector and wider community, by positioning AV as an expert in patient care and statewide coordination.
  • Consider emerging trends and contributing organisational wide factors to identify potential message challenges or uncertainties when planning, evaluating and actioning media communications or stories.
  • Prepare and maintain documentation, including procedures, business and change requirements and the development of media communications and training material.
  • Support community engagement priorities and increased community confidence, understanding and expectations of AV through proactive, researchdriven media campaigns.
  • Work collaboratively across Communication and Engagement Division and AV's senior leadership team to achieve an integrated approach and optimised impact for all communications, externally and internally.
About you

To be considered for this position you will possess:

  • Tertiary or post graduate qualifications in a relevant discipline (communication, public relations, journalism) and/or equivalent knowledge or experience.
  • Highly effective communication skills, both written and verbal, with ability to influence senior and executive decisionmakers and clearly articulate messages to a variety of audiences.
  • Ability to be agile and respond appropriately and professionally to shifting priorities and periods of uncertainty.
  • Proven understanding of importance of language and style to engage target audience.
  • Demonstrated sound judgement and issues management capability.
  • Demonstrated leadership and extensive knowledge skills and experience of a range of communication, media liaison, marketing, public relations and event management.
  • Required to be available outside of ordinary working hours to provide advice, support or authoritative direction to other employees or managers involved in dealing with emergency or time critical incidents or issues.
Working at AV

As a valued member of AV you will enjoy a professional working environment that recognises the importance of work/life balance.

We offer salary packaging options, generous personal leave entitlements, accrued days off for full time roles, and other benefits including free on-site parking.

We believe our people are our greatest resource and the sustainability of our workforce depends on how well we utilise our people's skills and abilities and whether our staffing reflects the diversity of the Victorian community.

If you're ready to play an integral role and deliver results that help make a real difference, we want to hear from you
This position is graded at AV5 under the Ambulance Victoria (Management and Administrative Staff) Enterprise Agreement 2021.

Hybrid working options are available however it is essential that the successful applicant maintains a presence at our Doncaster/Other headquarters.

How to apply

  • Cover letter outlining your experience and interest in the position
  • Resume
  • Separate document addressing the selection criteria (detailed on the last page of the position description)


At all levels of our organisation, a diverse and inclusive workforce allows us to deliver Best Care to the Victorian community, and helps create a healthier, more productive workplace for our people.

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