Manager Content

2 weeks ago

Doncaster, Victoria, Australia Ambulance Victoria Full time

At Ambulance Victoria, we are proud to share our commitment to save and improve lives by providing outstanding care for our patients.

It is our promise to every patient, and it sits at the heart of everything we do.

No matter what corporate or support role you play in delivering our critical services to Victorians, you join a team dedicated to bringing to life our vision of 'outstanding emergency health care every time'.

We are seeking an experienced Manager Content & Social Media professional to lead the design, delivery, and evaluation of strategically aligned multi-media content within our Communication & Engagement/External Affairs Division.

This is a full-time, permanent position located in Doncaster.
About the role
Reporting to the Senior Manager Media, the responsibilities of this position will include, but are not limited to:

  • Execute strategy that drives high engagement and agreed narrative consistent with AV's strategic objectives for a range of social media platforms.
  • Deliver impactful, creative and innovative content for external channels, including the AV website, with a focus on organic reach and storytelling.
  • Foster continuous improvement in team performance, proactively identifying, developing and delivering solutions, sharing ideas and leading by example.
  • Provide content expertise that supports and drives AV's strategy and be an active coach to stakeholders on communications content.
  • Lead the planning, delivery, and creation of impactful, multimedia content through the most relevant and effective channels to target defined and prioritised opportunities.
  • Develop and implement appropriate frameworks, systems, policies, procedures, and reports to support campaign activity.
  • Work in collaboration with the division leaders, stakeholders, and colleagues to ensure integrated planning and delivery of best practice communication and engaging content.
About you

To be considered for this position you will possess:

  • Completion of a postgraduate degree or relevant industry certification in digital marketing, advertising, public relations or communication and/or an equivalent combination of training and sound experience.
  • Demonstrated performance delivering and evaluating social media outcomes.
  • The ability to write and lead story development from endtoend, creating effective and engaging social media content to meet different business needs.
  • The drive and hustle to extract the best stories and creative content from around the organisation in collaboration with the media team.
  • Ability to build positive working relationships and influence conversations.
  • Highly organised and ability to manage multiple projects on time.
  • Excellent verbal and written communication skills with the ability to articulate complex strategic and creative concepts in simple ways.
  • Experience in using storytelling and narrative to promote key messages and engage audiences through the production of compelling content, including producing and editing videos, infographics, and other contemporary content for use on social media platforms.
Working at AV

As a valued employee of Ambulance Victoria, you will enjoy a professional working environment that recognises the importance of work/life balance.

We offer salary packaging options, generous personal leave entitlements, accrued days off for full-time roles, and other benefits including free on-site parking and hybrid (home/on-site) working arrangements.

We believe our people are our greatest asset.

The sustainability of our workforce depends on how well we reflect the diversity of the Victorian community and enable our people to practice and develop their skills and abilities.

If you're ready to play an integral role and deliver results that make a real difference, we want to hear from you

Successful applicants need to have received the mandated COVID-19 vaccinations and be willing to complete pre-employment screening including a Police Check.

As a valued member of AV, you will enjoy a professional working environment that recognises the importance of work/life balance.

We offer salary packaging options, generous personal leave entitlements, accrued days off for full time roles, and other benefits including free on-site parking.

We believe our people are our greatest resource and the sustainability of our workforce depends on how well we utilise our people's skills and abilities and whether our staffing reflects the diversity of the Victorian community.

If you're ready to play an integral role and deliver results that help, make a real difference, we want to hear from you

How to apply

  • A covering letter,
  • A resume,
  • A document addressing the selection criteria detailed on the last page of the position description.


At all levels of our organisation, a diverse and inclusive workforce allows us to deliver Best Care to the Victorian community, and helps create a healthier, more productive workplace for our people.

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