Head of Marketing

1 week ago

Sydney, New South Wales, Australia Samsung Electronics Full time
Position Summary

Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture.

Samsung is one of the most successful and fastest growing technology companies in the world.

We approach everything we do with the spirit of a 'joyful pioneer'- daring to defy barriers and striving to excel limits.

At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone.

We are an extremely dynamic business, launching an incredible number and range of new products every year. We also firmly believe that our product ecosystem and portfolio of innovation set our brand apart.


It is the creativity and diversity of the people who work at Samsung that has made us one of the world's most innovative companies and our people continue to drive our innovation forward.

We have a passion for what we do and we employ like-minded people who want to continue to foster an open and collaborative environment in our business and with our partners.

The Opportunity


In this exciting role as the Head of Marketing, you will provide marketing communications leadership, planning and execution across the Display and Memory Division and cross divisional One Samsung B2B Taskforce.

You will ensure marketing excellence, well planned channel execution and strong budget planning for all marketing activities.

Role and Responsibilities

Marketing Strategy- Senior leadership of the product marketing strategy for the Display, Monitor and Memory categories, aligned to brand, category, and business objectives- Ownership of marketing activity for the entire product lifecycle, driving a significant contribution to the business unit performance- Deliver B2B and B2C marketing strategies and campaigns designed to generate demand, whilst are able to be brought to life within our channel partner environments- Coordinating stakeholders to drive a consistent and effective marketing approach across the Samsung Product Divisions to unify our B2B marketing execution

  • Key product categories include:

Digital Display, LED Display, Monitor and Memory Solutions, whilist also cross collaborating and integrating with other categories such as Mobile Experience (Mobile Phones and Tablets), Air Solutions, TV and Home Appliances.


Communications Planning & Campaign Management- Collaborate with Corporate Marketing to identify consumer & market insights that inform actions that will deliver business growth for total category- Develop local marketing communication strategies which translate the global master brand and build on local consumer insights and local marketing strategy- Responsible for the planning and execution of integrated campaigns and product launches through the line across consumer, business and channel partner touchpoints including Digital, Search, ATL, Social, PR, CRM, Events, Showrooms, Retail, Trade / CoOp, Sales and Training Materials, Website, Promotions and Partnerships- Manage Samsung's roster of media and creative agencies to deliver innovative solutions across key marketing initiatives and communications campaigns, ensuring all activities are delivered on time, on budget, whilst maintaining an open relationship of reviewing partnership and ongoing feedback- Partner with the global product marketing teams to localise and implement global product launch communications- Liaise with Channel Partners, Sales and Product Teams to enhance Trade Marketing and CoOp Marketing initiatives, execution and budget management.


Reporting and Optimisation- Continually monitor, evaluate and optimise marketing activity to ensure effective communication impact and demand generation and sell-out.

- Report on how campaigns are delivering commercial objectives and provide recommendations for ongoing optimisation and improvements- Upon completion of projects, develops post campaign ROI analysis and learnings


Team Leadership- Management of B2B and B2C Brand Managers and potential Graduate, ensuring direct reports are inspired, developed and their performance is evaluated.- Contribute to operational process and planning to ensure the team are planning ahead, proactively integrating and connecting with cross functional teams and driving overall collaboration and information sharing.- Support the Senior Director of the Division and rest of the DBM Management Team to proactively deliver on strategic business priorities and projects.

Cross-Functional Collaboration- Inspire, engage and collaborate with brand managers, product managers, training specialists, sales leads, corporate marketing, agency partners and other key stakeholders to coordinate events, paid media, channel partner communications, launches, and promotions- Stakeholder management and cross category collaboration of B2B Marketers from other divisions

Working Within Frameworks- Annual marketing budget and agency scope of work and retainer planning- Manage marketing budget to ensure optimum utilisation, return on investment and financial control- De

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