Digital Marketing Coordinator

1 week ago


Melbourne, Victoria, Australia Country Road Group Full time
Digital Marketing Coordinator - Mimco

The opportunity to join the Mimco team as a Digital Marketing Coordinator is here The main goal of this role is to coordinate and put into action all the digital marketing components to back CRM, marketing emails, SEM, SEO, and website content.

Also, it includes playing a crucial part in the development of the customer strategy and email communications.

Main responsibilities include:

  • Enhancing new member acquisition, boosting first purchase rates, reducing churn, and fostering growth within segmentation
  • Collaborating with DMM to craft and implement personalized customer journeys via email and other channels tailored to meet different customer needs and guide them across segments
  • Utilizing loyalty audience data strategies, alongside digital marketing leads, to attract new customers and extract more value from existing ones
  • Conceptualizing, designing, and executing creative digital communications for emails, website, and digital assets
  • Managing and updating a product feed to support various performance channels efficiently
  • Supporting and carrying out the technical prerequisites for website enhancements to heighten ROI and enhance search result rankings from organic or paid channels
  • Collaborating with the SEO lead to enforce Search Engine Optimization best practices in content and identify new content development areas
  • Conducting UX enhancements through CRO and web testing strategies across the Mimco website

The ideal candidate should showcase:

  • Proficiency in managing/developing email communications and CRM tactics
  • Hands-on experience with Salesforce Marketing Cloud and Commerce Cloud
  • A background in agency management, particularly in Email design & build, CRM, and Creative agencies (campaigns & content)
  • Skills in managing CRM, e-marketing, and content marketing programs with a focus on driving ROI
  • Proof of training/development in Marketing Cloud

Reasons to join us:

  • Competitive remuneration package and yearly performance incentives
  • Exclusive employee discounts across Country Road Group brands
  • Extra day off for your birthday
  • Hybrid working setup ensuring work/life balance between office and home
  • Seasonal clothing allowance for all Country Road Group brands
  • Involvement in community partnerships through our Corporate Social Responsibility program
  • A chance to be a part of a company dedicated to sustainable practices
  • Continuous training and development support to pursue personal goals

About Mimco:

We are Mimco: a brand driven by design and obsessed with accessories. Established in Melbourne with a passion for innovation, we craft modern designs that empower individual style and self-expression.

Country Road Group is an equal opportunity employer devoted to fostering a work environment that celebrates diversity and inclusivity. If you require any assistance or accommodations, please inform us during the application process to facilitate your recruitment journey.

Country Road Group manages all sourcing internally, so kindly submit your applications directly to this role if you're interested. Note that agency referrals will not be considered.



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