Digital Marketing Coordinator

1 week ago


Melbourne, Victoria, Australia Country Road Group Full time

Digital Marketing Coordinator - Mimco

Overview:

An amazing opportunity to join the Mimco team as a Digital Marketing Coordinator responsible for coordinating and executing various digital marketing components to enhance customer engagement. This role involves supporting CRM, marketing emails, SEM, SEO, and website content, as well as contributing to the development of customer strategies and email communications.

Main Responsibilities:

  • Drive new member acquisition and enhance first purchase rates
  • Work on personalized customer journeys through various channels
  • Collaborate to utilize loyalty audience data strategies effectively
  • Create and implement creative digital communications
  • Manage product feeds for different performance channels
  • Implement technical enhancements for website optimization
  • Optimize content for SEO and identify areas for improvement
  • Enhance UX through testing strategies

Required Skills:

  • Experience in managing email communications and CRM tactics
  • Proficiency in Salesforce Marketing Cloud and Commerce Cloud
  • Experience in agency management and CRM programs
  • Ability to drive ROI in marketing programs
  • Knowledge of Marketing Cloud training and development

Perks of working with us:

  • Competitive salary with performance incentives
  • Generous discounts on our brands
  • Extra day off on your birthday
  • Hybrid working model for work-life balance
  • Clothing allowance and community partnership opportunities
  • Commitment to sustainability and ongoing training

About Mimco:

Mimco is a design-focused brand from Melbourne, dedicated to creating accessories that inspire individuality and creativity.

Note:

Country Road Group handles all recruitment directly. Please apply directly to this role as agency submissions will not be considered.

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