Brand Manager

1 week ago

Warriewood, New South Wales, Australia PharmaCare Group Full time

Introduction:

About us

At PharmaCare, we inspire people to be the best, healthiest and happiest they can be.

As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business.

We are home to some of Australia's most well-known and trusted brands including Nature's Way, Bioglan, Sambucol, Norsca, Brut, Skin Doctors, Naturopathica, KP24, Aquasun, Promensil, BioMedica, Medlab and many more.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.


We are family owned with a global reach, our products are found in pharmacies, supermarkets, department and variety stores all over the world.

Extras we know you'll love

  • On site 3 level gym with dedicated personal trainers and daily classes
  • Full time barista with free coffee and free smoothies
  • Generous monthly product allowance to support your health and wellbeing
  • Paid parental leave, subsidised health and salary continuance insurance
  • Flexible start and finish times
  • Secure onsite parking
  • Employee assistance/wellbeing initiatives
  • Ongoing training and development programs
  • Leave loading
Onsite role based in Warriewood, Northern Beaches

Description:

About the role

The Brand Manager is responsible for management of the Naturopathica supplements portfolio.

Marketing plans, developing and launching new products, creating and implementing the strategic direction of the brand will be the primary focus for the role.

You will own and drive media plans and activations, creative development of advertising, liaise closely with Sales team to create promotional plans and collaborate with the Supply Team and Management

The main responsibilities will include:

Drive the strategic direction of the brand
Manage and coach direct reports in reaching their goals and responsibilities
Manage A&P spend and activities including Media
Drive brand direction through the internal sales force.
Think outside the box to find new opportunities to grow the brand
Ensure profit targets are achieved and additional plans to drive profit are executed
Ensure competitiveness of the brand with external competition via our own marketing mix
Train/liaise with PharmaCare Sales team
Ensure compliance of all company policies and procedures

Skills and Experiences:

About you

Minimum - 5 years marketing experience within the FMCG Food Industry/Pharmacy OTC and Complimentary Medicines.
Minimum 1 year as a Brand Manager or similar.
Excellent organisation and project management skills, must be able to meet deadlines and work in a fast-paced environment
High level of accuracy and attention to detail
Solid communication and rapport building skills
Must be able to demonstrate strong experience of the NPD process - particularly project management
Experience in managing budgets and forecasting
Proven experience in development and execution of marketing and advertising strategies
Experience and involvement with trade shows and all it entails
A strong understanding of market segments, research and market data
A self-starter - must be able to work autonomously and have the drive to grow the portfolio - always looking for and identifying opportunities
Must be passionate about your portfolio
You will have managed successful direct to consumer advertising campaigns
A 'can do attitude' with the ability to 'think outside the box' - to differentiate your brand from competitors

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