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Social Media Specialist
1 week ago
Ray White, a renowned real estate network in Australia, is looking for a passionate and creative Social Media and Content Specialist to join our Sydney team. You will be at the forefront of our social media strategy and content creation, helping us engage customers and solidify our position as the top group in Australasia's real estate market. Reporting to the Social Media and Content Manager, you will collaborate with a team consisting of a Social Media and Content Coordinator and two Videographers.
WHAT YOU'LL DO:- Social Media Management:
- Create engaging content for Facebook, Instagram, LinkedIn, and Twitter for our Residential and Commercial units
- Run social media advertising campaigns on Meta and LinkedIn
- Provide guidance to other business units as needed
- Collaborate with internal teams to bring marketing strategies to life
- Integrate social media into campaigns and product launches
- Social Listening and Community Management:
- Interact with our social media communities to expand brand reach
- Respond promptly and professionally to messages and comments
- Monitor brand sentiment and competitor activity using tools like Hootsuite
- Reporting and Recommendations:
- Create detailed reports on social media engagement and competitor analysis
- Use insights to enhance social media performance
- Ray White Network Social Media Management:
- Manage content distribution and scheduling
- Educate the network on social media best practices
- Provide regular training on social media to Ray White Group members
- Policy Enforcement and Visual Identity:
- Ensure compliance with social media guidelines
- Maintain visual identity of social pages
- Tertiary qualifications in communications, social media, or marketing
- Minimum 2 years of social media management experience
- Proficiency in analyzing social media performance
- Strong creativity in written and visual content
- Experience with Facebook, Instagram, Twitter, and LinkedIn campaigns (desirable)
ABOUT RAY WHITE:
Ray White, established in Crows Nest, Queensland, has grown into one of Australasia's leading real estate firms. Operating across Australia, New Zealand, and South East Asia, Ray White excels in residential, commercial, and rural properties, property management, and investment services.
OUR TEAM:
Our marketing team comprises 18 professionals specializing in various areas such as project management, social media, content creation, and design. We are an agile international team collaborating with corporate teams, franchisees, and senior leadership to drive new initiatives, ensuring Ray White remains an industry leader.
If you are eager to make a meaningful impact through creative content and contribute to our success, join us as the Social Media & Content Specialist at Ray White.
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