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Content and Social Media Specialist
3 months ago
Sydney, Australia | Posted on 03/25/2024
We are seeking a dynamic and hands-on Content & Social Media Specialist to join our Growth Marketing team, which operates much like an internal agency. Despite being an end business, we manage eight distinct brands, each with its unique value propositions and product offerings. This role is critical for directly enhancing our brands' digital presence, engaging our community hands-on, and driving measurable growth through innovative content creation and direct social media management. The ideal candidate is a proactive implementer, passionate about storytelling, deeply knowledgeable in social media operations, and driven by results.
Key Responsibilities:
Hands-On Content Creation & Execution: Develop, create, and publish engaging, brand-specific content for various platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Directly manage content calendars for each brand, ensuring alignment with each brand's voice, goals, and SEO strategies.
Direct Social Media Management: Actively manage and grow each brand's social media presence through direct engagement, posting, and community interaction. Use social media management tools to schedule posts, monitor engagement, and react in real-time to trends and community feedback.
Community Engagement & Interaction: Be the frontline for our brands on social media channels by directly engaging with followers through comments, messages, and posts. Foster positive relationships and community growth through timely, engaging, and thoughtful interactions.
Performance Monitoring & Optimization: Regularly track and report on content and social media performance across all brands. Use hands-on analysis to adjust tactics, optimize engagement, and achieve specific brand growth objectives.
Influencer Collaboration & Coordination: Identify and engage with influencers and content creators for hands-on collaborations to enhance brand visibility. Directly manage these relationships and coordinate campaigns that align with brand goals.
- Bachelor's Degree in Marketing, Communications, or related field: A degree in relevant fields provides foundational knowledge.
- 2-3 years of Experience in Content Creation and Social Media Management: Demonstrated experience in content creation and social media management is necessary.
- Expertise in Social Media Platforms and Trends: In-depth knowledge of major platforms and current trends is essential.
- Strong Written and Verbal Communication Skills: Excellent communication skills are crucial for engaging content.
- Creative Storyteller with Passion: Ability to craft compelling narratives and stories that resonate with audiences.
- Results-Oriented with Analytical Skills: Track record of achieving measurable goals and analyzing metrics.
- Effective Project Management Abilities: Capable of managing multiple projects and meeting deadlines.
- Collaborative Team Player: Able to work both independently and collaboratively in a team setting.
- Influencer Relationship Management Experience: Prior experience in managing influencer partnerships is necessary.
- Adaptable and Continuously Learning: Willingness to adapt to industry changes and learn new skills.
Why Join Us?
- Opportunity to be directly involved in the growth and online presence of eight diverse brands, offering a rich, hands-on experience in multi-brand social media and content marketing.
- Work in an agency-like environment within an end business, providing the agility of an agency with the stability and resources of an established company.
- Competitive salary, benefits, and opportunities for hands-on professional development in a dynamic, multi-brand setting.
