Marketing Expert Lead, Home Loans

1 week ago

Sydney, New South Wales, Australia ING Full time

We're looking for a
Home Loans, Marketing Expert Lead with deep expertise in home loans portfolio management to help us deliver on our retail diversification strategy.

You'll report into the Chapter Lead, Product & Customer Marketing and be a part of the product & customer marketing leadership team, working together to drive the cross portfolio product & customer marketing strategy.

You'll also be a valued member of the extended marketing & stakeholder relations leadership team helping to steer the entire COE, ensuring we have a strong internal culture, clear people and succession plans and are collaborating effectively within the wider organization / across retail bank.


You'll lead the end to end product marketing strategy and help execute the home loans quarterly plans, ensuring our plans are effective, efficient, on brand and differentiated in market.


As a Home Loans Marketing Expert Lead, you'll be required to partner with a broad range of stakeholders including the Customer Interactions Tribe on segmentation strategy & customer development, the Product Tribe on product strategy, Digital acquisition & optimization leads to ensure there is a deep level of alignment between business priorities, initiatives and investment and our Contact Centre on the end customer experience.

Fundamental will be thinking customer first and full funnel experience, from maximizing our product marketing initiatives to drive efficient CPA's and sales outcomes, to developing customer journeys that deliver on customer lifetime value and support retention efforts.


You'll be as comfortable presenting your plans and retros to the Head of Retail & Mortgages Product Tribe LT, as you are mucking in to sprint planning sessions, helping to execute and drive ongoing optimization of our campaigns across paid, owned and earned channels.

**Are you ready to be makING a difference in helping to diversify the ING business?

What are you going to do? You will be

  • Leading the prioritization and development of annual and quarterly product marketing plans across the full funnel and customer lifecycle.
  • Effectively an extension of the Mortgages product tribe, being the marketing SME to deliver on sales, income and retention targets.
  • Developing and maintaining strong relationships with key stakeholders across marketing, stakeholder relations, CI, digital, CX and contact center and to help you execute the product marketing plans.
  • Leading marketing investment analysis and ensure marketing LT & product tribes are made aware of key drivers and best use of marketing investment dollars for Mortgages. This includes ongoing optimization of campaigns across paid & owned channels.
  • Partnering with Brand & ATL marketing team to ensure all integrated campaigns are optimised for conversion.

What are we looking for? Someone who has

  • Ideally 10+ years' leadership experience in FS product marketing, with deep category knowledge of mortgages.
  • Ideally prior people management experience proven examples of coaching, mentoring, developing high performing marketeers
  • Ideally some experience working with technology platforms such as Google suite, Adobe, Tableau and Visual IQ and online / digital analytics and reporting.
  • Exceptional verbal and written skills and the ability to effectively communicate with senior leadership.
  • A passion and experience managing high performing teams and highly collaborative in behaviors and mindset.

About Us


At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.


When you come to work at ING, you're joining a modern and progressive team where individuality isn't just accepted, it's encouraged.

You'll be surrounded by people who are friendly, inclusive and respectful, who want you to reach your potential. It's one of the many reasons we're proud to be an Employer of Choice for Gender Equality.


We give people the freedom to take risks, stay curious and think differently, and seek new and better ways to make things happen.

We're here to help you get ahead.

And with our global network, there's plenty of scope to take your career in new directions, perhaps even ones you've never considered.

Sound like the kind of place you'd feel at home? We'd love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

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