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Chief Marketing Officer

3 months ago

Sydney, New South Wales, Australia Athena Mortgage Full time
The big banks are definitely having a lend. Locking borrowers into a life sentence, charging them for sneezing, and giving 0% interest in treating customers like people. We know, we used to work for them. Enter Athena, the Game-Changing Goddess of Good Stuff.

Athena Home Loans launched in 2019 to help Aussie borrowers save money and pay down their home loan faster. Customers switching to Athena are saving ~ $61,000 over the life of their loans.

Since launch, Athena has settled over $5.68b in home loans, and saved borrowers over $649m in interest savings - and grown to become one of Australia's largest fintechs.


93% of borrowers want to pay their home loan faster, but only 1-in-5 think their bank wants them to succeed.

Legacy lenders are failing borrowers in meeting this challenge. Athena designed the mortgage experience from the ground up to deliver on this mission. And it is having an impact - 80% of Athena's customers are already ahead.

Borrowers are sick of loyalty tax, where new customers get great rates and existing customers see theirs creep upwards. Loyalty tax has grown to over 50bp, costing borrowers billions.

In an Australian first, Athena promises to never offer new customers a lower interest rate than existing customers with Automatic Rate Match.

Only 7% of home loan borrowers refinance each year. The majority could get a better deal.

Legacy lenders use complexity as a superpower:
too hard, too slow, too little transparency, too much small print. Athena's innovative digital platform has been designed to eliminate these barriers.


Athena has built Australia's first cloud-native home loan platform, covering the full value chain to acquire, originate, service and fund residential mortgages.

Fintechs targeting mortgages are typically only focusing on a narrow layer of the value chain ( e.g. originations), then handing back to legacy bank systems. By tackling the full stack, Athena aims to cut the cost of running a mortgage business by 70% vs. legacy players, providing sustainable advantage.


Athena has raised $200m in equity funding to date in four funding rounds from leading investors including AirTree Ventures, Apex Capital, AustralianSuper, Hostplus, Macquarie Bank, RESIMAC Group, Rice Warner, Square Peg and Sunsuper.

Customer feedback has been phenomenal. On Trustpilot, Athena has the highest rating of Excellent, with a score of 4.6/5 from almost 800 reviews. NPS is +92, exponentially higher than the Big 4 average NPS of +2.8 and bank industry average of +8.2.

**Role overview
The role is a critical part of in the Athena Executive Leadership team.

The CMO plays a role in the development and delivery the overall Athena Strategy and leading both within the Marketing function and across the full Athena Business.

To really understand the impact you will have in this role let's fast-forward to your 2-year anniversary

**These are your main achievements by the end of 2024: - You have refined and led the vision and strategy for the marketing function, which supported Athena to hit the company goals year on year. You had a key focus on growing performance marketing & creative while optimising CPA

  • You are a wellrespected leader in the business. You came into a team of 7 and supported their growth, empowered and unblocked them
  • Marketing Campaigns, Digital Marketing, Marketing Automation, Website and Creative
  • You led the strategy for Athena's multichannel approach which included the broker experience and partnership with Mortgage Choice. You broadened the proposition and built the partner ecosystem
  • You continued to break boundaries with a 'never be boring' approach to creative. You took what was already there and built the next iteration, the 2.0 and continued to refine Athena's trusted brand with customers as a d isruptor. You have even won a couple of awards for this
  • When you joined Athena had 33% brand awareness, you have played a significant role in increasing this at a steady pace. All your friends know who Athena is
  • You engaged and built advocacy with customers. You created lending referrals and social sharing
  • Above the line and digital were already welloiled machines when you joined, you led the strategy with your direct reports 'Head of 's ' to ensure their growth continued
  • You partnered effectively with the Product Management team and invested into the website which is now more personalised and targeted
  • You also invested into marketing automation. Your whole team are data wizards
  • You effectively d efine d and deliver ed Athena marketing plan growth targets, cost of acquisition, customer lifetime value
**What we're looking for

  • Strong understanding or experience working in the home lending domain or a regulated category you understand the limitations that it provides but you can also get creative around this
  • Strong leadership with skills in strategic planning, goal setting, processes development, budgeting, and creating opportuniti