Subscriptions Campaign Manager

2 weeks ago

Sydney, New South Wales, Australia Are Media Full time

Job no: 499648

Work type:
permanent full time

Location:
Sydney

Categories:
Marketing

Why Are Media?
Join Australia's leading content company for women and be part of an inspiring, creative and collaborative team.

We offer excellent people programs including; Parental Leave, Wellness, Performance Coaching & Development, Mentoring and our unique Are Media Academy (Interns, Lunch N Learns, and much more).

We support flexible ways of working through our Activity Based Working (ABW) model.

We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work.


Who Are We?
Are Media is a house of brands that women know and love.

We reach 9 in 10 Australian women every year through brands like _The Australian Women's Weekly_, _marie claire_, _Who_, _Woman's Day_, _Gourmet Traveller_ and _Australian House and Garden_.

We create content across digital, magazines, social channels, customer review sites, videos, podcasts, events and experiences.

Our aim is to inform, inspire, influence and enable our audience to connect with the things they are passionate about across beauty, food, fashion, travel, parenting and entertainment.

Are Media employs Australia's best content creation talent and we are proud that our greatest strength is our people.

About the role
The Subscription Campaign Manager is a crucial role in the magazine subscription team at Are Media.

Responsibilities include; implementation of individual brand and our own subscription marketplace (Magshop) strategy with a clear focus on acquisition and retention.

The role has a clear focus on ideation and execution of the digital marketing strategy across all platforms.


Reporting directly to the Subscriptions Marketing Manager responsibility also extends to a key focus on driving revenue, managing costs, increase profitability and growing & retaining customer base.


The role is also responsible for collaborating with cross-functional partners to manage campaign activity, budgets, reporting, analysis, logistics and administration.


Duties

  • Implement, maintain & monitor live campaigns for both acquisition & retention activity, including crosscollaboration with relevant parties in the business and across multichannel platforms, including magazine, online social, insert, flysheet, Edm etc.
  • Execute membership driving initiatives to increase brand retention Research brand composition and opportunities for crossbrand collaboration & promotion
  • Report on multichannel A&R promotional activity daily
  • Working with third party stakeholders and commercial clients to negotiate strategic alliances and contra deals for promotional activity
  • Implement the Magshop digital strategy with relevant stakeholders.

Skills and experience

  • Strong marketing experience and mindset, with knowledge of audience development and userexperience.
  • Strong digital marketing skills with knowledge of SEM, SEO, programmatic marketing tools and tactics.
  • 2 years Relevant experience in marketing.

Please and send your CV via the link.

Advertised: 09 May 2023 AUS Eastern Standard Time

Applications close: 09 Jun 2023 AUS Eastern Standard Time

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