Digital Engagement Lead, APAC

2 weeks ago

Bella Vista, New South Wales, Australia ResMed Full time

The ResMed Global Marketing team orchestrates campaigns, programs, and experiences for a variety of external audiences. This role, our Digital Engagement Lead, will be focused primarily on our APAC market and our Provider and DTC audiences. This role directly supports omnichannel marketing strategists in both our Provider and DTC Marketing teams with digital marketing strategies, optimal mix of digital channels, KPIs and target setting, and more.

This role is responsible for connecting marketing strategy to campaign execution, and it is accountable specifically for the digital strategy development of our high-priority initiatives. You are adept at seamlessly moving between campaign ideation into estimation & resourcing and then into tactical campaign oversight of globally distributed squads of digital campaigns specialists.

The Digital Engagement Lead must evaluate campaign elements and delivery options from multiple viewpoints and know how to speak the language of various parts of the business to be able to influence people and guide data-driven decision making. You coach and mentor marketers and digital delivery teams in the vital capabilities to ensure ResMed has world-class modern marketing approach to customer engagement.

Core Responsibilities:

Lead, with Patient and Provider marketing teams based in APAC, the definition, design, execution, and measurement of all digital marketing strategies and tactics to deliver on the team's objectives and drive their desired business outcomes. Lead a team of indirect reports to deliver digital campaigns and experiences in support of the ResMed go-to-market in APAC, working across multiple internal teams, external partners and agencies. Define key results and targets, build estimates media and digital service investment as well as digital resource capacity and overall campaign timing. Manage & monitor campaign status reporting, tracking deliverables from the digital marketing team, issue & risk management, and resource allocation across portfolio. Ensure campaign specialists meet established schedules, help resolve technical and operational issues, and accomplish digital delivery goals. Works closely with Digital Channel Leaders to develop and manage multi-channel digital campaigns that help ResMed achieve its brand building and acquisition goals.

Qualifications:

You are a digital marketing expert who excels in digital channel strategy & account management with proven success in the healthcare / medical device industry. 7+ years in client-facing roles that require a mix of influencing, validating, negotiating, understanding and execution Ability to establish strong working relationship with customers, work effectively to lead and be part of a virtual & dispersed team and ensure delivery milestones Strong collaboration skills, bringing teams together, identify and nurture talent Creating digital solutions, coordinate preparation of campaign and digital capability proposals with technology & domain SMEs Knowledge & understanding of Agile methodologies, Identification & implementation of continuous improvement programs The ideal candidate will have experience as a healthcare and DTC marketer, having launched multichannel digital campaigns across an array of APAC markets. Knowledge and interest in new and emerging healthcare technologies. Prior agency-side, consulting, or in-house agency experience is helpful.

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now

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