Sales and Marketing Manager

1 week ago


Perth, Western Australia SeaLink Western Australia Full time

Join an award-winning tourism and transport company**
Swan River Cruises

Rottnest Island

Bells Functions


SeaLink WA are looking for an experienced Sales and Marketing Manager to drive revenue growth across all brands and products in the business, build brand awareness and demand for our products and experiences, to achieve annual sales targets.


Have a background in the tourism industry?

Experienced Sales and Marketing Professional with tertiary qualification?**
Looking for an exciting new work environment?

We encourage you to apply

About Us


SeaLink WA (SeaLink Rottnest, Captain Cook Cruises & Bells Functions) is Perth's premier cruise company with a fleet of river and Rottnest luxurious vessels, a boutique function space, and a strong reputation within the tourism industry.

Located within the newly established Elizabeth Quay precinct, we offer a wide range of cruise options from Perth to our port city of Fremantle, upstream towards the magnificent Swan Valley wine region and across to Rottnest Island with our new ferry operation.


We are looking for an experienced Sales and Marketing professional to join our team to develop and implement sales and marketing strategies that achieve sales targets and maximise revenue and profit for our SeaLink WA suite of products.


About You

  • Passionate about Western Australian Tourism
  • Strategic thinker with a strong commercial acumen
  • Experience with developing and implementing sales and marketing strategies, ideally within the tourism industry
  • Proven leadership, coaching and mentoring skills
  • Ability to communicate, present and negotiate at all levels
  • Digital marketing strategy and brand management experience
  • Highly collaborative, excellent verbal and written skills

About the Role

  • Develop and implement sales and marketing strategies that achieve sales targets/revenue across our suite of products
  • Ensure the customer journey and experience is the principal driver for the development of effective sales and marketing strategies, collateral and activities to achieve targets.
  • Lead a team of sales and marketing professionals
  • Collaborate with SeaLink Marine & Tourism's National Marketing Team to deliver consistent and improved sales, marketing and brand outcomes
  • Responsible for the strategic and commercial direction of the sales and marketing functions
  • Responsible for managing the digital marketing strategy
  • Be the custodian for any SeaLink WA branding and conduit for implement the SeaLink Marine & Tourism brand strategy
  • Build and maintain excellent client relations to establish confidence and to secure commitment to all businesses within SeaLink WA
  • Understand and implement strategies based on analytic data.

Skills required

  • Tertiary Qualifications in Marketing/Tourism preferred
  • Strong Tourism sales and Marketing background
  • At least 10 years' experience in a Sales & Marketing environment in the tourism/travel industry
  • Demonstrated ability to lead and manage a successful sales & marketing focused team
  • Public speaking and committee experience
  • Marketing and product development experience

How to Apply
We are requesting your resume and a cover letter explaining why you are the best person for this position.

Applications close 5pm 1 February 2023.


SeaLink Marine and Tourism and Captain Cook Cruises is part of the Kelsian Group - Australia's largest integrated land and marine, tourism and public transport service provider with established international operations in London and Singapore.


We aim to provide meaningful and sustainable employment opportunities that are free from barriers, support and celebrate the diverse talents of our team members, improve awareness of the value of diversity and inclusion across our organisation, and enable our leaders to champion diversity and inclusion.



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