Head of Marketing

2 weeks ago

Sydney, New South Wales, Australia Container Exchange Services Full time

Description:

About CES

We believe there is a better way to recycle that positively impacts individuals, communities and the environment.


Our mission is to increase recycling rates, rid the world of drink container litter, and empower community participation in an accredited circular economy.


We provide services and technology to enable the circular lifecycle of a drink container, from purchase to collection, through to recycling and remanufacturing.

Our services include IT technology, payments, brand experience, customer support, and materials trading.


Container Exchange Services (CES) is a joint venture between Coca-Cola Europacific Partners and Lion that was established to provide scalable and sustainable solutions for Container Deposit Schemes (CDS) in Australia and around the World.


We power one of Australia's largest recycling programs:
Containers for Change.

As an organization, we are nearing 5 years of operation having grown rapidly in revenue and people. The business is undergoing massive growth through our existing recycling schemes and expanding into new states.

The Role


As part of the executive leadership team, over the 12-month term of this parental leave contract you will guide the strategic direction of the wider business with a focus on marketing, business development, and sustainability.

You'll work closely with our customer (recycling scheme) stakeholders and develop and implement our stakeholder communications strategy and plans.


You will lead, oversee and manage the strategic development, production and implementation of customer marketing activities, with specific focus on brand, ATL, media and customer experience, with the goal of helping us increase recycling rates.

We have ambitious targets in Australia and beyond to keep drink containers out of oceans and landfill and transform them into resources that can be used again and again.


We are looking for an experienced, hands-on Head of Marketing who will lead and support our team with implementing successful new go-to-market programs.

You'll play a key role in changing recycling behaviours in Australia and in driving business development activities internationally as we expand our business.

Your Mission


Guide your team of brand, marketing, and digital professionals to build a marketing centre of excellence with specialised knowledge in recycling / take-back schemes and key capabilities in go-to-market and digital marketing.

Use your experience to integrate these workstreams with a holistic Customer Experience lens.
Partner closely with key Recycling Scheme stakeholders to continuously improve recycling rates across Australia.
Continue to drive international expansion and business development.

Continue to grow the CES brand and be a strong contributor to CES culture, leading and driving team engagement across marketing and the wider organisation.

Key responsibilities

  • Account Management:
  • You will manage senior client relationships, driving commercial outcomes and providing recommendations and advice around best practice, and brand and marketing guidance during mobilisation and business as usual.
  • You will manage approved budgets and oversee marketing service levels.
  • Brand and Marketing Delivery
  • You will lead the master brand strategy, plan and execution of scheme master brand.
  • Guide execution and implementation of ATL creative assets, including procurement and management of related agencies and partners.
  • Guide media planning and buying (with agencies) for master media strategy and channel plan, as well as specific on ATL channels.
  • Evolve the customer marketing strategy, including shaping and evolving the customer experience journeys.
  • Ensure customer data and insights are communicated internally and to key stakeholders.
  • Collaborate with internal Product, IT & Contact Centre teams to drive best practice customer experience and advocacy, with relevant contact plans for different customer segments.
  • People & Team
  • Foster a collaborative environment, and actively lead and support an achievement culture.
  • Proactively manage development through development plans and coaching, growing and developing team members.

Skills and Experiences:

About you

Degree in marketing or a similar discipline
Greater than 10 years' experience in marketing ideally with significant experience in an agency / consultancy environment
Results oriented with the ability to manage complex, diverse and changing priorities
Advanced stakeholder management skills, ideally both internal and external
Strategic thinking and acumen in solving business problems or exploring opportunities
Sound commercial acumen, including ability to develop commercial insights and communicate those in a clear and compelling way
High level of leadership, personal drive, self-motivated and passionate - guiding and coaching people to develop and achieve and navigate change
In-depth knowledge of customer and digital marketing
Thorough understandin

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