Digital Content Researcher

1 week ago

Sydney, New South Wales, Australia Commonwealth Bank Full time

You are an experienced researcher with focus in content writing
:

-
Must have experience working in agile framework in the investment and trading sector:

- **You will be part of the team that focuses on delivering a truly customer centric value proposition through superior products, marketing communications and content

Do work that matters:

Join a team that is embarking on new and exciting ways to positively engage and grow our customers.

You'll use your expert knowledge in share trading and copywriting to create and deliver engaging content for our key segments, particularly our frequent traders and high value customers.


Be part of the big picture:


The Digital Content Research Manager (writer) role position sits within the Engagement & Personalisation, Centre of Excellence (COE) which is part of a wider Digital & Customer crew.

You'll report to the Content and CommSEEK Senior Manager, but your day-to-day focus will be part of the Engage & Grow squad.

As a Digital Content Research Manager (writer) you'll lead various initiatives across CommSec.

Your day will be about:

  • Breaking down complex topics into content pieces that are easy to understand and cater to a wide range of customers across our more experienced trader segments
  • Identify content gaps and unlock new opportunities that will contribute to the overarching digital engagement and content strategy.
  • Work in partnership with Product Owners and key stakeholders to deliver a seamless and effective digital experience
  • Manage stakeholder and compliance feedback while maintaining customer friendly copy that meets brand and tone of voice requirements
  • Use web analytics, research and customer feedback as a basis to deliver and optimise content and reporting systems to measure performance
  • Develop, maintain and enforce the CommSec content style guide

We're interested in hearing from people who have:

  • Solid experience with a range of qualitative and quantitative research techniques
  • A proven track record of planning and executing a diverse range of research techniques
  • Are comfortable with stakeholder management, presenting research findings and facilitating workshops
  • A growth mindset a strong and demonstrable desire to learn, and help others learn
  • An in depth understanding of advanced investing concepts, products and strategies to deepen customer engagement through personalised content and services for our high value customers (HVC)
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Advertising End Date: 30/04/2024

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