Audience Editor

1 week ago

Sydney, New South Wales, Australia Mamamia Full time
Mamamia is on the lookout for a
n Audience Editor to join our best-in-class
Content team.

But first, here's a bit about us.
Mamamia is Australia's largest women's company.

Our core purpose is to make the world a better place for women and girls. That's what guides everything we do. And, uh, we do a lot.

Mamamia reaches seven million women each month across our written, video, audio, and social platforms and we have the largest women's podcast network in the world.


What we're looking for.


In this hands-on role, you'll be at the core of our content optimisation strategy, ensuring that each piece of content we produce has the best chance to thrive.

We need someone who can take a piece of content and instinctively understand how it can excel on every platform, working collaboratively with our Editorial and Social teams daily to tailor and distribute content that truly engages our audience.

Here's some of the stuff you can expect to be doing if you join us:

  • Be responsible for the distribution of all Mamamia stories to ensure success on our social media (Facebook, Instagram, Facebook groups, Tiktok), Google Showcase and Apple News platforms.
  • Create social assets, find images, write headlines and sells to ensure each piece of content is sold to appeal to the right audience on the right platform.
  • Working closely with Mamamia editor and Social Team Lead, to set the daily distribution plan including scheduling and posting on all platforms.
  • Consistently seek new and innovative ways for our stories to find their audience.
  • Drive growth by drawing in new, substantial audiences, expanding our reach, while also deepening our connection to our most loyal readers and viewers
  • Execute audienceled testing and learning strategies set by Social Media Lead, Editor in Chief and Audience Development Lead.

Now, a bit about you.


We are seeking an individual with a keen eye for audience insights, who possesses the ability to discern effective Instagram and Facebook captions, and is adept at identifying and proposing attention-grabbing visuals and headlines tailored to each platform, including Apple News and Google Showcase.

You excel at understanding what works on each platform, tailoring content to different audience personas, and exploring innovative ways to make our stories resonate.


  • A minimum of 5 years experience in a social or digital content position at an online publisher
  • Love of all things journalism and digital storytelling
  • An innate curiosity and understanding of analytics and how it relates to audience engagement.
  • Skilled in the art of adapting tone to suit the target audience.
  • The ability to perform under pressure and effectively manage time and tasks.
  • Exceptional written and verbal communication skills.

Life at Mamamia.
We're fast-paced, innovative, and deeply collaborative.

Mamamia feels small enough that you can create real and tangible change, but has the structure to support your ideas with experienced and industry-leading teams, and deliver them to an audience of millions of women every month.


We have a start-up spirit within a scaled-up business structure and we're incredibly proud of the culture and community we've created.

Our team is inclusive, passionate, and fun (..although apparently, not very modest about it); many lifelong friendships and connections have been forged in Mamamia HQ.

But enough about us, let's talk about how we can help you.

At Mamamia, we want to support all of our staff in kicking as many career goals as possible so that's why we'll support you in getting involved in the things you're actually interested in.

Think you might want to broaden your scope? Get exposure to another team in the business? Try something new and develop your skills? We'll help you make it happen and cheer you on the whole way.


On top of all that, Mamamia also offers:

  • Flexible working conditions
  • Celebrate your birthday and ongoing dedication with additional leave days
  • Paid parental leave
  • Paid volunteer leave to get involved with our charity partners
  • The opportunity to work for a purposedriven company and help us make the world a better place for women and girls.
**One more thing

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