Insights Manager

2 weeks ago

Melbourne, Victoria, Australia Twinings Full time

Description:

  • Great People Work Here. _
Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory.

We are a high performing business that is focused on employing the best talent in the market to deliver on the business' clear vision for success.


There is an exciting opportunity in this newly created role to join the Category and Insights team as an Insights Manager.

Reporting to the Senior Insights Manager, you will lead and drive the Consumer Insights agenda for the Melbourne Beverages Company (MBC) with brands including Jarrah and Ovaltine, within the Twinings & Co business.


Key Responsibilities:

  • Lead the research programme for MBC to support decisions across the marketing mix

These will include:

  • Consumer research to inform brand strategy (including positioning and portfolio strategy)
  • Innovation Research (Exploration, Development, Validation and post launch consumer testing)
  • Communications development and effectiveness research
  • Sensory testing research
  • Drive research excellence via accessing a breadth of data sources and methodologies and recommending fit for purpose research design with appropriate agencies
  • Support the Brand team to develop Key Consumer Questions for the Jarrah and Ovaltine brand
  • Represent Insights in driving the situational analysis to feed into 3 year and brand planning for MBC
  • Develop and execute research plans appropriate to projects within the focus pillar
  • Execute the Consumer Closeness program ensuring we are truly connected to our consumers to better understand how we can meet their needs, identify insights, and inspire ideas
  • Represent consumer insights and research results/recommendations through our innovation stage gate process and business reviews where relevant
  • Proactively understand current macro/market trends through desk research and use of available data
  • Work collaboratively within our global insights Community leveraging learnings both from other markets and our Marketing Excellence program to build our local & global insights & marketing capability

Skills, Knowledge and Expertise:

  • A proven track record of research and insight development and the use of insight in business decision making with a minimum of 3 years experience working in a category, consumer/shopper insights role
  • Experience with a range of qualitative and quantitative research methodologies highly desirable if you have Nielsen BASES suite of innovation testing and media effectiveness modelling techniques experience (e.g. media mix modelling, cross media)
  • Strong analytical skills with the ability to interpret & translate data into actionable and relevant insights
  • Strong communication and influencing skills with the ability to translate insights and data into compelling stories and communicate to stakeholders at all levels
  • Tertiary qualification in Marketing, Business Management or Finance and FMCG experience is highly desirable
  • IRI/Nielsen/Quantium experience
  • Intermediate level in Microsoft Excel and Powerpoint

Benefits:

  • Additional 1% Superannuation
  • Flexible / Hybrid working options
  • Birthday Day Leave
  • Discounted Twinings Co products

About Twinings:


Twinings has become one of the world's most loved tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing.

We are passionate about tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.


More than 300 years later, the passion for tea is still here - and so are we We still sell tea from Thomas's shop, and we still work hard to bring the most exciting new blends to tea lovers around the world.

Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week.

So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.


How we feel about Diversity & Inclusion


TwiningsOvo is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment.

We seek to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, colour, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age or any other status protected by law and are committed to going above and beyond in fostering diversity across our workplace.

Applicants may be entitled to reasonable adjustments under the

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