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OpenMind | Connections Planning Director
3 months ago
Comms & Strategic PlanningSydney,Sydney Requisition ID:36247
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions.With 800 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM's primary purpose is to maximize performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM's focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.
OpenMind
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé's media function. Core to the solution is the best data and technology capabilities, fuelled by WPP's investment in AI, to maximise the impact of Nestlé media investment. The Open Team model has been designed for Nestlé to leverage the best of WPP through a simple and flexible, easy to navigate model.
OpenMind was recently awarded Nestle's media agency of record in Australia & New Zealand, commencing June 2024. In January 2024, OpenMind commenced working across 47 countries in Europe, joining our colleagues who have been working across North America for a number of years. This is a truly global model, with deep specialist expertise and scale.
What we offer
At OpenMind Oceania, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks we offer.
Based in North Sydney, our office has 180 degree views of Sydney Harbour and is a great space to hang out with colleagues and friends
We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.
Our Values
Our values of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At OpenMind we are open to different. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at OpenMind and use your difference to shape the world through media.
Our Commitment
We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact our Talent Lead, Brooke ).
If you require any information on what to expect during the interview process, please also reach out to Brooke Daffern.
Connections Planning
The connections planning team at OpenMind bridges the gap between our strategy and investment teams. Our role is to turn insightful strategies into actionable media plans that deliver Good Growth for our clients. Connections planners think big picture, collaborating with multiple teams, stakeholders and agencies to ensure campaigns are fully integrated.
Our ambition is to deliver market leading campaigns that balance proven media channels with innovative and disruptive solutions to accelerate growth. Connections planners work with closely with client partners and clients to ensure solutions are measurable back to both business and communications objectives.
Location:Based in Sydney
Key Stakeholders:OpenMind team members, media partners
Responsibilities
- Build strong relationships with media lead clients.
- Develop future fit, market leading campaigns for your brands.
- Responsible for leading planning response to brief:
- Receive and interrogate briefs, understanding both business and communications objectives.
- Working with the strategy team to create actionable comms tasks.
- Use client and/or platform data to uncover insights to inform planning.
- Application of relevant marketing science and media planning principles.
- Addressing comms task with the relevant roles of media and channel selection.
- Exploring the tactics within each channel that unlock the objectives.
- Ensuring all work is measurable back to brand and business outcomes.
- Lead agency village to deliver integrated campaigns across paid, owned, earned, and owned touchpoints.
- Engage with media partners to stay ahead of changes to the landscape and new capabilities of each media touchpoint.
- Engage with internal product teams including GroupM proprietary product and service teams to ensure understand the relevance of their offerings to the clients.
- Deliver relevant updates to the clients including inspiration sessions, media landscape updates and new opportunities.
- As a senior member of the planning team, you should lean into developing the junior team members.
- create and foster a cohesive team environment through team activities and cultural moments.
- motivate the team to achieve individual, team and organizational goals.
- develop and train team members to ensure they reach their potential.
- Enrich planning and buying practices to improve product, collaborating with practice leads where relevant.
- Advanced media planning knowledge and skills with strong ability to utilise agency and industry tools to support planning recommendation.
- An understanding of the role media plays in the broader marketing plan and its impact on other areas of the business.
- A keen interest in and understanding of relevant marketing science literature and its application to media planning.
- Well versed in the application of data and eCommerce strategies into planning responses.
- An understanding of how brand and performance media can work together to deliver overall objectives.
- A drive to find innovative and disruptive solutions to creatively solve client challenges.
- Experience leading complex media campaigns with multiple stakeholders.
- Requires a minimum of 6 years of relevant experience.
We'd love to hear what your ambitions are to achieve personal growth, and how we can help you realise them with us
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