Performance Media Executive

2 weeks ago

Sydney, New South Wales, Australia Dyson Full time

Summary:

Salary:

Competitive

Team:
Media

Location:

Australia - Sydney Barangaroo Office

About Us:

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're growing fast and our ambition is huge - more categories, more locations and more people.

About the Role:


The Performance Media Executive is required to accelerate Dyson in the digital space across Australia and New Zealand so that we are leveraging every opportunity to live up to the premise of being the leader in this space.

While assisting in the management of Paid Search, Shopping, Retargeting and Social campaigns you will collaborate with our media agency to ensure that brand KPIs are achieved while hitting our ecommerce targets in a cost-efficient way.

Through close collaboration with our media agency, marketing and ecommerce team you will be challenging ongoing performance based on data insights and look for new ways to increase the efficiency of our marketing activities.


Main responsibilities include but not limited to:

  • Drive website traffic and revenue through paid search campaigns, including: campaign planning, platform setup, optimisation, bid strategy management & reporting
  • Manage paid media budgets, ensure budget pacing is correct and deliver against monthly revenue targets
  • Provide recommendations and insights to optimise campaigns, manage optimisation process end to end in platform
  • Maintain a 'test and learn' culture, constantly seeking new opportunities to improve performance and drive efficiency
  • Work with ecommerce team to understand upcoming promotions and priorities, translate these promotions to paid media campaigns
  • Develop and maintain dashboards to facilitate reporting and monitoring of paid media campaigns and sharing these insights with relevant stakeholders across the local, regional and international business
  • Work with global data team to utilise and accelerate the use of all available audience data including 1st, 2nd and 3rd party
  • Ensure yearly test and learn framework is built and implemented as required against each channel, own the ongoing optimisation and implantation of recommendations to accelerate digital maturity
  • Assist with daily checks and audits on accounts to identifying and fix issues quickly
  • Build and maintain a range of audience segments to improve targeting in media campaigns
  • Manage creative briefing process, ensure assets are delivered on time and to spec
  • Support ongoing development of feed and API based media activities such as DCO
  • Assist in the planning and forecast process in collaboration with the ecommerce team to ensure each paid media channel is doing the right job
  • Strong finance acumen: invoicing, tracking spend & revenue on a daily basis, develop reports to communicate budget position to senior manager
  • Forecasting budget requirements to ensure we have sufficient investment to deliver the promotion and target plan
  • Own, reconcile and manage all relevant budget lines, ensure invoices are paid on time, including monthly PO process

About You:

Previous skills & experience:

  • Tertiary qualification in Marketing
  • Demonstrated experience in Digital Marketing role, client side or agency
  • Proven ability to project manage and drive projects from conception through implementation and to analyse post campaign results
  • Solid knowledge of all digital marketing channels, tactics and their roles
  • Experience using digital analytics tools (Google Tech Stack) and Content & Product Feed Management Systems beneficial
  • Advantageous to have knowledge and understanding of all Google Marketing Platform products from both an analytical and advertising perspective, for managing, reporting and generating insights for optimisation

The platforms include:

  • Google Ads
  • SA360/DV360/Campaign Manager
  • Google Data Studio
  • Google Merchant Centre

Benefits:


Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do.

We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition.

You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

LI-VG1

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