Content Strategy Specialist

2 weeks ago

Sydney, New South Wales, Australia Boehringer Ingelheim -Animal Health Pty Ltd Full time

The Position:


This is a full-time, 12-month fixed-term position based in our Sydney head office, and you will be directly reporting to the Digital Marketing Manager.


The role also encompasses the management of ad-hoc projects such as the introduction and rollout of new channels and tools as needed.

You will also have the opportunity to provide support and work with our delivery unit in Spain.

Tasks and Responsibilities:

Content Management

  • Collaborate across the business to identify content opportunities and support the creation and management of a content channel calendar.
  • Provide strategic guidance to Brand, Technical, and Thirdparty providers to assist with the development and execution of customercentric, insightdriven communications.
  • Oversee the creation and delivery of content for digital channels in conjunction with the Brand and Technical teams, their respective creative agencies (where needed), and the BI Digital Production House (DPH).

Including, but not limited to:

  • Collaborating across the ANZ business to coordinate and implement requirements for Adobe Campaigns including working with the distribution team (CX2) in Spain to enhance campaign effectiveness.
  • Development and management of social media content for the Pet Health Australia page.
Measurement

  • Share OPU insights relating to content success, learnings, and best practices, both locally, regionally and globally.
  • Work closely with other members of the CX team (locally and regionally) to determine optimal metrics for content measurement and to continually seek to enhance content performance based on insights gained.
Data Management

  • Work closely with the Data Steward to continually improve CRM data integrity via unsubscription and preference management means.
Training and Support

  • Be the business' champion, advising on upgrades and process improvements, and responsible for training new staff members.

Essential and Desirable Skills and Experience:

  • Minimum 2-3 years of marketing experience with some exposure to digital marketing
  • Tertiary qualifications in marketing and other relevant courses are preferred but not required
  • Previous content management experience is preferred
  • Previous project management experience
  • An eye for detail and commitment to deadlines
  • Excellent communication and interpersonal skills
  • Independent, selfstarter with good problemsolving skills
  • Analytical and able to sift through data to identify key insights
  • Ability to create engaging content and confidently critique others' material with best practices in mind
  • Used to working with all levels of business stakeholders and has high regard for customer satisfaction (both internal and external)

What we offer:


Boehringer Ingelheim offers a competitive remuneration and industry-leading lifestyle benefits including health insurance and a free and confidential Employee Assistance Program.


We want the best to apply:
Boehringer Ingelheim is a global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and foster an inclusive environment which benefits our people, patients, and communities.


If you would like to be part of this highly driven and successful team, please submit your CV and a covering letter addressing the key criteria above.

You must have the right to live and work in this location to be considered for this opportunity.

Thank you for taking the time to consider a career opportunity with Boehringer Ingelheim.

As part of our efforts toward continuous process improvement, you may receive a short survey pertaining to this recruitment process.

We really appreciate your honest feedback. Thank you.


It is Boehringer Ingelheim's policy not to accept speculative resumes from Agencies, unless the role has been released directly to the agency.

If we require your assistance on any roles, we will contact you at the time.

Position Area:

BI Animal Health

Position Location:

New South Wales

Organisation:

BI - Australia

Schedule:

Full-Time

Our Company:

At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family-owned company, we focus on long term performance. We are powered by 52,000 employees globally who nurture a diverse, collaborative, and inclusive culture. Learning and development for all employees is key because your growth is our growth.

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