Assistant Marketing Manager,

2 weeks ago

Sydney, New South Wales, Australia Piaget Full time

« Always do better than necessary » is not only our founder's motto; it is also the mindset that drives us every day to do what has never been done before

Have you ever thought about becoming a member of the Piaget Family?

MISSION

Partner to Develop and execute the Marketing strategy for the Maison in Australia & New Zealand by implementing the global brand and marketing strategy on national level to best support Oceania sales.

RESPONSIBILITIES

Partner to develop and implement Marketing plan

  • Adapt the global marketing plan to national level
  • Create & implement marketing plan including media, pr, events, client, VM, E-business, Training & Digital.
  • Partner with Regional Marketing, Client & Communications Director to strategize, plan & execute the marketing activities and client initiatives
  • Report the status on regular basis & control the costs with validation from the regional marketing Director and local brand Director

Lead brand awareness and desirability across channels

  • Partner with Regional Marketing Director to plan year out Press launches identifying best strategy to maximize share of voice in the market.
  • Drive PR strategy pushing out all global campaigns & launches to increase brand awareness of Piaget in Oceania region.
  • Manage local PR agency to support meeting PR KPIs
  • Manage and maintain relationships with editors, KOLs, and other people of influence suitable to Piaget
  • Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations.
  • Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels

Drive New Client Acquisition & Better Client Experience

  • Partner with Regional Client team to identify target clients for each initiative and required supporting assets
  • Identify likeminded brands to partner with to support client acquisition
  • Manage and execute in boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager)

Execute VM for boutiques according to shared strategy

  • Partner with the VM & Events Manager to ensure boutiques have all elements required for each seasonal animation
  • Ensure all visual elements of the boutiques are meeting Piaget quality standards.
  • Manage seasonal execution of florals for store
  • Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully.

Partner with region to Define the Digital strategy

  • Implement the online marketing strategy for Piaget. Plan and perform digital multichannel marketing campaigns to drive sales and awareness.
  • Brief and manage the media agency to deliver a 360°, ROI-oriented digital media plan, aiming at increasing sales, traffic and awareness.
  • Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance and conversions, promotion impact, industry & competitor trends

The Exceptional skills we are looking for:

  • Successful direct and transversal management skills
  • Good communication skills and perfect presentation to act as an ambassador towards our partners and clients
  • Team player, creative and positive spirit
  • Good analytical skills to evaluate business performance and derive marketing actions
  • Organized and multi-tasking
  • Proficient English, another language is a plus.
  • Master degree (Business administration, Marketing)
  • +3 years experience in management in the luxury goods industry
  • +2 years experience in Digital. E-commerce launch experience would be a plus
  • Experience in marketing with trade Retail marketing experience.

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