Customer Experience/Digital Strategist

1 week ago

Sydney, New South Wales, Australia Stopgap Limited Full time

This is a fantastic opportunity to join a well-established Travel company and contribute to their brands' success through CX / Digital strategies.

We are seeking a skilled data and digital expert who is dedicated to enhancing the customer journey, from the initial touchpoint all the way to fostering brand loyalty.

In this role, reporting to the Brands Marketing Director, you will play a crucial part in boosting consumer demand and sales for all the Tour Brands.

We are looking for someone proactive, who thrives on teamwork with regional and global colleagues.

You should have a strong passion for utilizing data and be eager to leverage cross-channel insights to enhance the overall customer experience.

Moreover, a solid background in media and understanding the customer journey is essential to ensure seamless purchasing experiences.

Key requirements:

Customer Journey

  • Develop a deep understanding of customers to identify growth opportunities and enhance brand loyalty.
  • Collaborate closely with the reservations team to optimize conversions and sales.
  • Lead the Personalization team to enhance 1:1 communications throughout the customer journey.
  • Drive strategic media projects and initiatives aligning with customer behavior.
  • Implement key tests across channels in collaboration with global digital teams.

Reporting & Insights

  • Evaluate digital analytics, market conditions and competitor research to contribute to marketing strategies.
  • Analyze cross-channel attribution performance to drive future campaign strategies.
  • Work with analysis teams to create comprehensive campaign views.
  • Develop customized reports, dashboards, and analyses as required.

Media

  • Collaborate with the global trading desk team to optimize targeting and practices.
  • Work with Media Manager and Marketing Director to drive media strategy with agencies.

You:

  • Enthusiastic about data, able to analyze reports and derive actionable insights.
  • Proficient in media and data analytics.
  • Proactive, motivated, and initiative-driven.
  • Experience with analytics tools like Power BI, Google Analytics & Google marketing stack.
  • Hands-on experience in A/B and multivariate testing.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent communication and collaboration skills.
  • Flexible, agile, and committed to team success.
  • Passionate about the travel industry.
  • Relevant marketing qualification.
  • Proven experience in digital marketing or relevant field.

The company provides excellent opportunities for growth and development, along with appealing employee rewards and recognition, including travel discounts.

If you have a solid background in CX / digital strategies, we would be thrilled to learn more about you.

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