Head of Marketing and Communications

1 week ago

Hindmarsh, Australia BespokeHR Full time

Lead the Marketing activity and identity of a club with the ambition to be the most engaged, respected, and successful football club in Australia.


  • Leadership role reporting to the Chief Executive Officer
  • Full time position based at Hindmarsh
  • Dynamic and fastpaced role with some exciting projects ahead
  • Opportunity has arisen as a result of previous management being promoted, leaving a vacancy for a talented Marketer to join the AUFC team


Founded in 2003, Adelaide United Football Club is based in South Australia and is currently comprised of three teams - a Men's, Women's and Youth teams.


The Adelaide United Mission is 'we exist for the people of South Australia, as a custodian for the game of football, and serve to foster the passion, pride and purpose that football evokes within the community', Adelaide United's philosophical focus extends beyond the 90 minutes of a game.


The Club's mantra is 'More Than Football', seeing themselves as not only a symbol of the community they represent, but also a representation of the passion, pride, and purpose that football evokes within the community in South Australia.

Their Club values are Ambition, Integrity, Loyalty, Respect and Transparency.

What you will be doing and will be responsible for:

The Head of Marketing and Communications at Adelaide United Football Club (AUFC) is a senior leadership position responsible for driving the club's marketing strategies, enhancing its brand presence, and effectively communicating with various stakeholders.

This role plays a crucial role in promoting Adelaide United as a leading football club, attracting supporters, engaging sponsors, and ensuring a positive public image.


Key Responsibilities:

Brand Management, Communication and Public Relations, Digital Marketing and Social Media and Team Management and Collaboration are the main areas of responsibility for this position and include the below:

  • Develop and implement the annual brand management plan (diagnosis, strategy and tactics) that is aligned with the Club's overall business objectives.
  • Conducting market research and analysis to understand the market, the total audience, trends, and opportunities.
  • Develop the Club's marketing strategy to identify the target audience, brand positioning and objectives.
  • Create innovative marketing campaigns to increase ticket sales, membership, and merchandise revenue.
  • Define and maintain a strong brand identity for Adelaide United, ensuring consistency across all marketing materials and touchpoints.
  • Develop and implement a comprehensive communication plan to effectively engage with fans, media, players, sponsors, and other stakeholders.
  • Foster mutually beneficial relationships with key media outlets whilst developing a strategic communications plan focused on brand awareness and engagement.
  • Develop and implement social media tactics that align to the objectives set out in the brand management plan.
  • Manage the creative and design function, providing creative direction and leadership to the internal designer.
  • Lead and inspire a small team of marketing and communications professionals to deliver on set goals and KPIs and fostering a collaborative and highperformance culture.
  • Develop the annual marketing program and promotional calendar.
  • Report on performance against marketing KPIs and campaign/initiative effectiveness.

'What you look like' and need to demonstrate to be successful:
This role is suited to an experienced marketing leader with a successful and proven track record in achieving results and has:

  • A minimum of five years' experience in a similar leadership role with a track record of achievement in the key responsibility areas.
  • Indepth knowledge of marketing principles, brand management, digital marketing, and social media platforms.
  • Extensive experience with marketing of fan segmentation data and executing on a detailed branding strategy.
  • Being customerled, ensuring that every decision is made with their needs and preferences in mind and serving as a strong advocate for the fan within the organisation as well as actively fostering a company culture that revolves around putting the customer at the centre.
  • Knowledge and experience across all facets of consumer insights and empathy for data.
  • Ability to influence, communicate and negotiate with staff and stakeholders at all levels.
  • Strong development and execution of a strategic plan.
  • Understanding of the sports industry and the ability to adapt marketing strategies to the unique needs of a football club.
  • Relevant tertiary qualifications.
  • Clear and concise written, verbal and interpersonal skills.
  • A communicative and collaborative approach to working with stakeholders, both externally and internally.

Sound like you?
For more information, you may contact Paulette on

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