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Digital Marketing Lead

5 months ago

Hindmarsh, Australia AnglicareSA Full time

A genuine chance to be innovative with digital marketing performance enhancement strategies.
- A permanent full-time position in a close-knit, highly capable and positive team.

**What we offer**:

- Flexible working options - tell us what you need for that work-life balance*
- Access to our fantastic salary packaging options - increase your take home pay by decreasing the amount of tax you pay with $15,899 tax free each year
- Meal Entertainment and Holiday Accommodation Card provides you with an additional $2,650 tax free per year
- Paid parental leave, including superannuation paid on parental leave
- Paid study leave, and financial education assistance up to $6,000
- Genuine career development opportunities across the organisation
- Discounted motor vehicles and gym memberships
- BUPA and Medibank health cover discounts
- Access to our Employee Assistance Program for you, and your family

**Who are we looking for?**

A digital marketing professional with proven experience in SEM with a thorough understanding of Google Ads (keyword search and PMAX) and navigating Google Analytics 4. You’ll have technical knowledge and experience with website development, design and optimisation, particularly using WordPress either directly or through an external agency. You’ll be driven to provide an enhanced customer experience using data and performance analytics and design thinking principals.

**What can you expect to be doing?**
- Own and develop end-to-end digital based projects.
- Develop and maintain digital platforms to support digital engagement strategy.
- Manage SEM campaigns internally or in collaboration with external agency.
- Monitor and report upon ROI and conduct regular reviews on the effectiveness of digital channels providing recommendations for improvements or developments.
- Manage current AnglicareSA new website development project, working with external web development agency, ensuring increased accessibility, functionality, engagement, ease of navigation and quality of content.

**What do you need to bring?**
- Website development, design and maintenance experience.
- Solid knowledge of SEM, SEO and Google Analytics 4.
- Experience with Google and Meta pixel conversion events set-up and tracking
- Proven experience in User Experience and Design Thinking principles.
- Degree in Marketing, Digital Technologies, Communications and/or relevant experience.
- Experience with Salesforce integration with digital and social media platforms.
- Outstanding communication skills with a focus on both internal and external customer experience.

**Who is AnglicareSA?**

As one of SA’s largest social services provider, AnglicareSA makes a positive difference to the lives of more than 50,000 people each year. Our 2000 employees, and 300+ volunteers support individuals, families and communities, responding to their immediate need and working with them to build capacity to restore and maintain dignity and control in their lives. Our services are broad, supporting people at every stage of life.

We believe in social justice, the equal worth of each citizen, equality of opportunity and the importance of strong communities. Together we change lives.

**How to Apply**:
**Applications close 22nd February 2024**
- Please note, screening and interviews may take place prior to the closing date. Applications may also close before this date._
- We are committed to the employment of First Nations people. Please contact the person listed above to discuss joining AnglicareSA and visit our _website_ for details on our Aboriginal Services and to access AnglicareSA’s Reconciliation Action Plan._
- AnglicareSA is a White Ribbon organisation committed to the prevention of violence against women._

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