Head of Health

2 weeks ago


Melbourne, Victoria, Australia Bupa Full time

The Opportunity


At Bupa, our purpose is helping our customers live longer, healthier, happier lives and making a better world, so we are always looking to do more for our customers health.

It then follows that we are constantly developing new health and wellbeing solutions to improve the quality of life for our customers.

To help us achieve this, we have a fantastic opportunity for a Head of Health and Wellbeing Customer Demand to join Bupa in this newly created role.

Reporting to the General Manager for Loyalty and Adjacent Products, you will lead the launch and uptake of new Health and Wellbeing (H&W) propositions to the Health Insurance Domestic Retail Portfolio.

This role is critical in determining which H&W propositions we take to our customers and how we deliver it.

You will collaborate across all parts of the business to influence the roadmap and proposition development, as well as influence the prioritisation of these initiatives against other customer and business Go To Market (GTM) priorities.

Working with a diverse set of stakeholders across the broader Bupa business, you will be accountable for launching and growing new H&W propositions and the co-ordination of the GTM plan and the associated activity.

This is a permanent full-time position, working within a hybrid environment based in Melbourne. You will have ~10 indirect reports across virtual teams.

Does this sound like you? Yes, then Scroll down.

How will I help?


This is a critical role working across the Health Insurance channels and delivery teams to influence across the business, to get the right H&W initiatives prioritised and delivered using both agile and waterfall project delivery.


Your everyday jobs include but are not limited to:

  • Collaborate with relevant teams to influence their roadmap and proposition development to optimise uptake within the HI DRP customer base
  • Influence the prioritisation of these H&W initiatives against other customer and business GTM priorities to optimise customer, commercial and operational outcomes
  • Work with a diverse set of stakeholders across the broader Bupa business to coordinate the associated GTM plan and activity required to support these H&W initiatives.

This includes but is not limited to:

  • Overseeing the development of wholistic GTM plans as part of the broader HI plan
  • Coordinating above the line and below the line customer communications to maximum effect
  • Working with digital asset owners to engage customers using different touchpoints
  • Engaging front line teams with appropriate training and change management to convert them into advocates for H&W
  • Engaging with corporate support teams to ensure compliance with our security, legal, risk and financial obligations
  • Provide visionary leadership to ~10 indirect reports from across the business to drive continued engagement in H&W propositions
  • Monitor H&W customer, commercial and operational KPI's, to develop remediation actions and implement as required to optimise performance

Why work at Bupa?
We keep our people smiling by helping them improve their lives in and outside of the office.

We're a welcoming lot, no matter who you are or where you've come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.

We support our people to be the best version of themselves, physically and mentally.

With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.

Our employees can access wide range of benefits: from our own products (incl.

health insurance discounts) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few).

We reward our people and celebrate their success, provide initiatives that develop careers and look after our people's health, wellbeing, and futures.


What do I need?
Firstly, you are an exceptional people leader who is passionate about improving the healthcare experience for customers. You have a strong track record of optimising multi-channel GTM activity to drive customer and commercial outcomes.

You can influence stakeholders at all levels of an organisation, have a deep understanding of customer experience principles and excellent communication and presentation skills.

Ideally you come from a health insurance or healthcare background.

You will also have:

  • A strong healthcare background and a strategic and commercial thinker
  • Previous success in optimising the customer experience as a lever to drive commercial outcomes
  • Deep experience in leveraging data and digital technology to drive customer engagement across digital, retail and contact centre channels
  • Ability to handle complex analysis processes and develop solutions in consultation with others, including expert professionals
  • Minimum 10 years in a business role and a minimum 5 y


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