Brand Manager

2 weeks ago

City of Yarra, Australia Mattel Full time

About Us

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play.

At Mattel we are at our best when every member of our team feels respected, included, and heard. We are committed to facilitating a diverse and inclusive workplace that values and shares an infinite range of ideas and voices that evolve and broaden our perspectives.

We also aim to create a family-friendly workplace that makes it possible for our team to more easily balance family life and their work at Mattel. This culture has been recognised by our team and Mattel ANZ have been certified as a Great Place to Work company

The Opportunity

Mattel Australia & New Zealand are seeking a proactive and team-oriented Brand Manager, Marketing to join our Australia and New Zealand Marketing team

The right candidate for this role will have previous experience in a Brand Manager position, effective communication skills, attention to detail, and will be excited to join a purpose drive, fun (we sell toys) and fast paced organisation where no two days are the same.

As a Brand Manager, you will be responsible for:

Brand Building & Execution

  • Liaise with Mattel's media, creative & PR agencies to develop and execute key marketing campaigns.
  • Continue to grow brand affinity with consumers.
  • Create detailed brand plans to ensure the right target market are finding the right products.
  • In conjunction with the Senior Brand Manager, develop and implement promotional and advertising activities to achieve monthly, quarterly and annual business objectives.
  • Present the plans both internally and to retail partners as required.
  • Ownership of the portfolio – driving reviews, presentations and timelines.
  • Reach and grow the sell through rates annually.
  • Ensure we are spending A&P efficiently and effectively, across digital, eComm, instore, PR, co-op and any other chosen channels.

Sales and Profit

  • Reach the GSV goals annually.
  • Have a love of finding answers through numbers.
  • Partner with sales team to create new opportunities.
  • Review sales performance of segments/ brands regularly and recommend changes in media. Adapt plans where required.
  • Plan and implement the introduction of new products in conjunction with the Senior Marketing Manager.
  • Consult with Sales, Planning, Customer Marketing and Finance to ensure the most effective and profitable marketing of products.
  • Monitor and control A&P spend ensuring adequate records are kept, purchase orders are raised, and invoices are paid on a timely basis.
  • Continually review A&P spend to ensure plans are as efficient and effective as possible.
  • Have a focus on return on investment for every business dollar spent.

Strategic Planning

  • Analyse and interpret consumer research, data and analytics, to seek the opportunity or the solve.
  • Liaise with global and regional Mattel offices on brand issues including brand direction, strategy, creative, pricing and market research.
  • Keep abreast of trends and new competitors in the toy market, ensuring Mattel stays aware of competitor brand activities, licensing programs and new entrants.
  • The want and ability to inspire, engage and influence others.

Experience, knowledge and skills we think the right candidate will hold:

  • Tertiary qualified in Commerce, Marketing, Business Management, or other business-related disciplines.
  • Previous experience as a Brand or Product Manager (1-2 years). Experience in FMCG or consumer goods environment is preferable but not required.
  • Experience in range management, including pricing and forecasting.
  • Thorough understanding of standard marketing techniques including: financial / sales and marketing analysis, retail performance analysis, and promotions.
  • Experience working with retailers to execute commercially viable business plans.
  • Experience in briefing and working with external agencies on marketing campaigns.
  • Experience in managing budgets.
  • Strong analytical skills, with the ability to utilise data for accurate analysis and reporting.
  • Ability to identify multiple solutions to complex problems and recommend the most effective course of action.
  • Well-developed planning and organizational skills – a disciplined and results orientated professional, you value follow through and take pride in delivering.
  • Standout communication skills – you will have the ability to inspire, engage and influence others to collaborate and achieve together.
  • The ability to thrive in a fast paced environment, dealing with multiple stakeholders and the capacity to keep a number of balls in the air. You will also be a self-starter who is motivated and able to work both autonomously and as part of a collaborative team.
  • Team oriented, comfortable working in a team environment.
  • Able to travel overseas as required; must have valid unrestricted passport.

Does this sound like you? Are you excited in the opportunity to work with iconic brands and drive commercial success? If so apply now


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