CRM Specialist

2 weeks ago

Marsden Park, Australia Asics Full time

Work options:
Hybrid


Our Digital Marketing team are on a mission to find an experienced, innovative and data driven CRM Specialist to drive our customer relationship strategy for ASICS Australia.

Reporting to the Digital Marketing Manager, you will be responsible for ensuring seamless communication with our Australian audience, while providing the wider business with reports and actionable insights to drive brand performance.


So, what does in to making that happen?

  • Developing and executing CRM strategies to enhance customer engagement and retention
  • Managing customer segmentation, targeting, and personalised efforts for effective communication
  • Utilising CRM tools to maintain accurate customer database and ensure data integrity
  • Manage the CRM reporting suite, providing actionable insights to relevant stakeholders
  • Reviewing and optimising existing member journeys, and develop new customer journeys to ultimately drive customer acquisition, retention, engagement, and conversion
  • Creating customer journey maps to enhance the endtoend experience across various touch points
  • Developing and implementing A/B testing to optimise campaign effectiveness
  • Supporting with CRM related projects by setting up infrastructures in SMC, supporting with CRM data and collaborating with Global teams

In return, we offer:

  • A permanent fulltime opportunity
  • Competitive salary + 17.5% annual leave loading + paid parental leave
  • Flexible hybrid work options
  • Convenient Marsden Park location in a new head office facility, closely connected to the M7, with ample free parking
  • Free onsite gym and personal training sessions
  • Generous staff discount 25% off wholesale
  • A collaborative, supportive and high performing team culture with career growth opportunities
  • We love promoting from within
  • Opportunities to engage and give back through community and team events

That's enough about us Here's what we'd like to see from you:

  • Minimum 3 years of previous experience in a CRM or similar role
  • Prior experience with a Retail or Ecommerce brand is advantageous
  • Experience analysing customer behavioural data with deep segmentation experience
  • Experience in using Google Analytics, and Salesforce platforms
  • A proven record in effectively collaborating with multiple stakeholders and crossfunctional teams
  • Energetic and flexible individual who is accustomed to working in a fast paced and agile marketing environment
  • Proven ability to meet tight deadlines, ensuring accuracy and quality is not compromised
  • An accountable, collaborative, selfdriven approach to work
  • Alignment to our values of Respect, Courtesy, Persistence, Teamwork, Preparation and Learning from Failure

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