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Community Marketing Manager

3 months ago

Sydney, New South Wales, Australia LSKD Full time
Newly created role

  • EPIC work environment with perks and flexibility
  • 1% Better Every Day personal development at the heart of our culture

Our Story
LSKD is an Australian-owned and operated brand that prides itself in producing high-quality functional sportswear with a street aesthetic.

Ever since our formation in 2007, we've never been content settling for the norm; we're constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and chase the vibe.

We strongly value the community we've created that live their daily lives within our 3 pillars of sport, fitness and adventure.


Job Summary


Our Community Marketing Manager is a key newly created role reporting directly to the Chief Retail Officer and supporting our highly capable Head Coaches (Store Managers) in their Region.

Leading with our values at the forefront, this role will be hands on developing the store teams and culture across Queensland, whilst activating the community in person and elevating our community marketing in the region.

The CMM will build regional community strategies that align back to the LSKD's initiatives and bring them to life in market.

It's the role of the CMM to make sure everyone is happy, creating spaces and building relationships in which all benefit.

This role will work directly with the store Head Coaches, liaise with the HQ departments, and will also coordinate the Street Teams in the region to activate in local communities.


Create a Community:

  • Create an annual Community plan broken down by quarter to support the Integrated Merchandise and Marketing program and align to our community on the ground with local events and initiatives
  • Sweat with the community and create a broad campaign of opportunities to activate the community in person this means being out at events, on the ground in the gym and joining the local community run clubs
  • Represent our brand and create a community celebrate how our community are inspired to 1% Better Every Day and galvanize teams to join
  • Monitor LSKD and other social media channels, forums, and other spaces to engage with and respond to community members
  • Ensure to capture content for socials at a store and regional level to share on company socials weekly
  • Spend 23 days a week in the community connecting with our athletes, gyms and store teams

Develop a Team of Leaders:

  • Support the retail teams to build a world class street team that embraces and shares our values with their local communities
  • Support the store's talent process with recruitment in market
  • Encourage collaboration within the team, lean on individuals experience there's a better way, find it
  • Support ongoing learning and development of all store crew consistently and equitably by providing direct feedback, and proactively addressing performance concerns

Key Events & Moments:

  • Plan, execute, and evaluate external events, categorized into Street, Brand, and Charity disciplines, aligning back to the company annual brand campaigns
  • Collaborate with the wider CMM team to ensure seamless coordination and execution
  • Build and maintain relationships with external partners, event organizers, and key influencers
  • Develop and implement monthly themed events aligning with LSKD's brand values and marketing goals
  • Conceptualize and execute brand campaigns that engage and inspire our communities
  • Collaborate with the creative and digital teams to create compelling events and brand activations
  • Manage and run the road program in your region, building strategy and plans for where and how to show up, galvanising street team to support

New Store Community Building:

  • Lead the new store opening strategy for community activations
  • Preseeds and heats up the community in advance, building plans to support a strong opening
  • Plans and executes on activations and events, and builds relationships with key athletes and community members
  • Finds great athletes for TEAM LSKD
  • Supports recruitment of great Head Coach and team while in market

Leading Store Community Programs:

  • Support Head Coaches to bring their community store programs to life in a meaningful way, that inspires growth of existing community and finds new community members
  • Foster and manage relationships with Team LSKD, influencers and community athletes, building new relationships everyday
  • Run the Team LSKD onboarding program

Reporting and Analytics:

  • Track and analyze the performance of Community Marketing Initiatives
  • Provide regular reports on the effectiveness of events, campaigns, and communitybuilding efforts
  • Utilize insights to optimize future strategies and improve community engagement

What We Look For

  • The Ideal Team Player: You are Hungry, Humble and Smart
  • A Leader: Loves to lead, influence, and inspire others; motivates, empowers, develops, and directs people as they work
  • A quick decision maker that uses all in