Participation and Fan Acquisition Officer

1 week ago

Sydney, New South Wales, Australia AFL Australia Full time

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

This exciting, new AFL Expansion Hub encompasses marketing, data and sales teams, working together to drive growth of the game in non-traditional football markets. The Expansion Hub's initial priority will be to expand on the work of the GWS Giants, Sydney Swans and AFLNSW/ACT in Greater Sydney, with the intent to scale services and capability to other markets and Clubs over time.

The Casual Participation & Fan Acquisition Officer focuses on connecting growth initiatives in Greater Sydney. The responsibilities include increasing local awareness, nurturing new fans, and driving attendance at Swans and Giants games.

The goal is to expand services and capabilities to other markets and clubs over time. The ideal candidate should be skilled in prospecting, building relationships, and providing excellent customer service.

A DAY IN THE LIFE OF

Key Accountabilities:

  • Support the local sales calendar with a hands-on approach to growing an addressable database and finding new audiences and fans via outbound contact, events, activations and community outreach
  • Deliver new audience and participation acquisition outcomes as detailed in the Hub's Greater Sydney operations plan. Key focus will be on building partnerships to acquire new participants through non-engaged channels – schools, community groups etc
  • Deliver participation retention outcomes as detailed in the Hub's Greater Sydney operations plan. Key focus will be on reducing churn and retaining participants and parents in the AFL ecosystem through in-bound and out-bound sales/engagement strategies
  • Responsible for identifying and executing participant acquisition initiatives via participation programs and community events
  • Responsible for identifying any opportunities to convert club fans into participants of our game
  • Work with Clubs to increase conversion of fans and members into club participation and drive match day attendance
  • Work with School Engagement Manger (Village Model) to convert as many students within the Village Model to after school programs and match day attendees
  • Implement strategies for both in-season and out of season to ensure participants in Greater Sydney are retained year on year
  • Connect participants to fan and game attendance opportunities in support of their participation journey

OUR IDEAL TEAM MEMBER

Core Competencies:

  • Experience using Salesforce or similar CRM
  • Ability and confidence to sell in person and over the phone
  • Experience in delivering exceptional customer service
  • Excellent communication skills, written and verbal, with the ability to work collaboratively across teams and locations
  • Knowledge and understanding of the Western Sydney and Greater Sydney region
  • Ability to work in a fast-paced environment

OUR CULTURE

Please visit

THE PERKS

  • Play The Day Your Way – a flexible approach to your working life
  • My Development – lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
  • Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
  • My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
  • AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends

Applications Close: 18 June 2024

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